Choosing Oriental Rugs to Complement Artworks

Representational Landscape  Oil Painting in Gilded Frame wth 
Nejad's Antique Persian Kerman Rugs and Scalamandre Silk Fabrics 
on Antique French Chairs
Representational Landscape Oil Painting in Gilded Frame wth
Nejad’s Antique Persian Kerman Rugs and Scalamandre Silk Fabrics
on Antique French Chairs

Representational Landscape  Oil Painting in Gilded Frame wth Nejad's 
Antique Persian Kerman Rugs and Scalamandre Velvet Fabrics
Representational Landscape Oil Painting in Gilded Frame wth Nejad’s
Antique Persian Kerman Rugs and Scalamandre Velvet Fabrics

Classic Luxury of the Traditional Kind 
This impressive, room sized, Mahi Tabriz 
genuine Persian rug from Nejad Rugs of 
Doylestown PA. Among the most classic of 
Tabriz rug designs, the Mahi - or fish - 
design works especially well here with the
furnishings and framed art pieces that
surround it. Shop Nejad's extensive 
inventory of investment-quality rugs.
Classic Luxury of the Traditional Kind
This impressive, room sized, Mahi Tabriz
genuine Persian rug from Nejad Rugs of
Doylestown PA. Among the most classic of
Tabriz rug designs, the Mahi – or fish –
design works especially well here with the
furnishings and framed art pieces that
surround it. Shop Nejad’s extensive
inventory of investment-quality rugs.

The Renaissance – or the Italian Renaissance – of the 15th-16th centuries –
represents a transition from the medieval to a revival of classical, humanist learning
including Greek art and architecture. Leonardo, Michelangelo, Raphael and Titian
are some of the most well-known names associated with this period in art.

The Northern Renaissance, 14th-15th century. featured artists such as Albrecht Durer,
Van der Weyden, Hans Memling, Jan Van Eyck, Hans
Holbien the Younger and Lucas Cranach the
Younger. Rug styles that work well with this
style of painting include rugs with Persian
classical design elements such as Tabriz, the
floral Kashans and more-formal Nain and Qom
rugs as well as gold Kerman or red Herati rugs
with all-over design. European rugs such as
French Aubusson and Savonnerie rugs as well.[The Boucher Tapestry - Croc Pere & Fils & A. 
Jorrand.] Aubusson tapestry design c. 1900 by
Antoine Jorrand after the painting La Marotte 
(1759) by Francois Boucher.
[The Boucher Tapestry – Croc Pere & Fils & A.
Jorrand.] Aubusson tapestry design c. 1900 by
Antoine Jorrand after the painting La Marotte
(1759) by Francois Boucher.

The Aubusson Tapestry (above) is modelled from 
the Francois Boucher painting La Marotte (La
Musette - 1759), The painting is in the Museum 
at the Palace of Versailles 
(At least 2 different versions of this 
painting by Boucher exist).

The Aubusson Tapestry (above) is modelled from
the Francois Boucher painting La Marotte (La
Musette – 1759), The painting is in the Museum
at the Palace of Versailles
(At least 2 different versions of this
painting by Boucher exist).

The resurgence in the production of
decorative monumental tapestry occurred in
late 19th-early 20th Century France under
the direction of artist and template-designer
Antoine Jorrand – the first son of one of the
founders of the Aubusson production facility.
Production of tapestries after the type
produced over a century earlier – but now
featuring reproductions of classic 18th
century artworks – was launched.

Less-formal than the Louis XIV style,
Late Baroque and Rococo (1730’s France)
features ornamental scrolling, graceful
lines and curves and pastel colors with
compositional elements modelled after nature
using flowers and oriental motifs. Perhaps
the most-celebrated painter and decorative
french artist of the 18th century is Francois
Boucher (1703-1770). Boucher was a painter,
draughtsman and engraver known for his
voluptuous and idyllic classical themes,
decorative allegories and pastoral themes.

Boucher was influenced by his predecessor
Jean Antoine Watteau (1684-1721) – the
drawings in particular – and especially the
trois crayon technique of using sanguine,
black and white chalks on toned background.
Remarkably, Boucher’s first major commission
involved the production of engravings of over
a hundred of Watteau’s drawings. Boucher
excelled in all facets of 2-dimensional art
including the cartoons executed for the
Beauvias Tapestry works (Chinoiserie). Rugs
styles suggested for Baroque artwork are rugs
featuring pastel shades predominantly from the
French styles Savonnerie and Aubusson plus
Mahal, Sultanabad, Kashan, Arts & Crafts and
probably some of the more elegant Tabriz rugs.

This T027 Modern Agra from the Nejad 
American Home Classic Collection is a 
dark-colored with gold accents versatile
rug that can be used with many art styles.
This T027 Modern Agra from the Nejad
American Home Classic Collection is a
dark-colored with gold accents versatile
rug that can be used with many art styles.

An artistic, literary, musical and
intellectual movement, Romanticism
– or Romantic Painting – originated in
Europe toward the end of the 18th century
as a reaction against the formality and
regimentation of the past and was at its
peak in the approximate period from 1800
to 1850. Some of the artists associated
with this movement are Delacroix (Liberty
Leading the People), Gericault (Raft of
Medusa) and Goya (the Third of May).

Large M001 Sage Gold Elegant Savonnerie 
rug inspired by 17th and 18th century 
classical French design featured in 
Nejad client living room.  
For more information about this rug
Large M001 Sage Gold Elegant Savonnerie
rug inspired by 17th and 18th century
classical French design featured in
Nejad client living room.
For more information about this rug
Large M001 Sage Gold Elegant Savonnerie
rug inspired by 17th and 18th century
classical French design featured in
Nejad client living room.
For more information about this rug

One of the most versatile painters as well
as commercially successful, artists in history,
Sir Peter Paul Rubens masterfully combines
old-style Italian Renaissance with the Italian
Baroque. His heroic canvasses represent all
genres – History and Relgious painting,
Landscapes, Animal painting and of course his
magnificent portraits.

The linear, geometric styles of Serapi,
Heriz, Sultan Abad, Mahal and Caucasian
are wonderful complements to both classic
Renaissance, Romantic, Rococo and Baroque,
History Painting as well as Surrealist,
Abstract and Modern Art.

This remarkable, absolutely gorgeous, 
genuine Persian Antique Kerman room-sized 
area rug creates the perfect, classically 
elegant, backdrop for the monochromatic 
color scheme in this formal dining room.
This remarkable, absolutely gorgeous,
genuine Persian Antique Kerman room-sized
area rug creates the perfect, classically
elegant, backdrop for the monochromatic
color scheme in this formal dining room.

Expressionism was a popular, modern
post-19th century movement that featured
the subjective portrayal of reality –
employing distortion to evoke emotionally
based reactions – in order to create a
desired mood. Some of the well known
artists associated with this style – as well
as Abstract Expressionism – include Pablo
Picasso (1881-1973 Spain), Egon Schiele
(1890-1918 Austria), Willem DeKooning
(1904-1997 USA), Paul Klee (1879-1940 Swiss),
Marc Chagall (1887-1985 Russia), Amedeo
Modigliani (1884-1920 Italy), Edvard
Munch (1863-1944 Norway).

Before Cubism! - The Old Guitarist (1903) 
by Pablo Picasso in what was considered 
his Blue Period (also under the category
Expressionism).
Before Cubism! – The Old Guitarist (1903)
by Pablo Picasso in what was considered
his Blue Period (also under the category
Expressionism).

Perhaps the most influential artist of the
20th century, Pablo Picasso, painted in
his own unique style – later dubbed Cubism.
Although related, the re-assembling of
elements and use of geometric shapes are
what distinguish Cubism from Expressionism.
Other notable Cubists include Georges
Braque (1882-1963), who co-developed this
creative – or re-creative – method with
Picasso.

The prolific French artist, Claude Monet,
is probably the most important and most
influential of the Impressionists. Known
for his paintings of water gardens and 
flowers, Monet's work ranged from 
seascapes to landscapes to genre painting.
The prolific French artist, Claude Monet,
is probably the most important and most
influential of the Impressionists. Known
for his paintings of water gardens and
flowers, Monet’s work ranged from
seascapes to landscapes to genre painting.

Impressionism is one of the most important
and popular movements in art history featuring
many famous artists and is also associated
with the Plein Air – outdoor – painting
technique. It is the style of painting
developed in 18th-century France and is
characterzed by somewhat flattened form
featuring visible brushstrokes, unblended
color and the bare impression of form, but
most-importantly, with an emphasis on the
accurate depiction of natural light. Other
artists in this category include Renoir,
Degas, Corot, Pisarro, Cassatt and Morisot
and to a lesser extent Manet. Esfahan, Agra,
Serapi, Sultan Abad and Kashan might be the
best rug style options for this art genre.

Abstract Expressionist modern art with exceptional Serapi rug
Abstract Expressionist modern art with exceptional Serapi rug

Edouard Manet, though more-often associated
with Realism, is nonetheless considered a
pivotal figure in the Impressionist movement.
One of the most innovative and influential
artists in history, Manet’s work at the time
was cutting-edge and considered controversial
– frequently cited by the Paris Salon for
either violating their rigid stylistic
guidelines or for the inappropriateness of his
subject matter! Manet paved the way for other
Impressionists – Monet, Renoir,
Degas, Morisot, Cassatt, Corot and Pissaro
– to establish their own exhibitions.

Everyone has heard of her, but has anyone 
actually seen her work? Anna Mary Robertson
Everyone has heard of her, but has anyone
actually seen her work? Anna Mary Robertson
“Grandma” Moses was an American Landscape
Painter whose work featured charming and
nostalgic illustrative scenes of American
life. Remarkably, she did not start
painting until she was 77 and looking to
“keep busy and out of mischief” after her
husband passed away.

Naive art is usually defined as visual art
that is created by a person lacking formal
art training. Grandma Moses (1860-1961)
was raised on a farm in upstate New York
where her father encouraged her to draw on
old newsprint. Married at 27, she moved to
a farm in Virginia, where she raised five
children. Her paintings were originally
sold at country fairs, and in 1939,
several of her paintings were purchased by
a collector. Soon after, Hallmark attained
the rights to reproduce her paintings on
greeting cards.

Post Impressionism, Neo Impressionism
and Pointilism are related, late 19th –
early 20th century movements that include
French artists such as Paul Cezanne, Paul
Gauguin, Georges Seurat and Vincent van Gogh.
The difference between Impressionism and
Post Impressionism is the trend toward
abstraction and distortion in the latter,
derivative style.

The soft muted tones of ivory, blues, rose 
and greens of classical Persian Kerman rugs
works beautifully with the classic styles of
oil painting featuring Impressionism,
Romanticism, Landscapes and Still Lifes as 
well as the period furniture seen here.
The soft muted tones of ivory, blues, rose
and greens of classical Persian Kerman rugs
works beautifully with the classic styles of
oil painting featuring Impressionism,
Romanticism, Landscapes and Still Lifes as
well as the period furniture seen here.

Kerman rugs offer an impressive range
of often elaborately-detailed yet unique
designs rendered in harmonious, muted color
schemes – including golds, muted reds (Damask),
indigo, antique ivory, khaki and bluish-grays. These are rugs
that truly justify the use of the term ‘Floor
Art’ or ‘Art for the Floor’. Designs range
from vase, striped, to all-over to a large
medallion format and may feature dense floral
or botanical patterns.

This unique and distinctive Mohtesham 
Kashan rug from Nejad Rugs of Doylestown
is one of the more conservative of Persian 
carpet styles and adheres to a traditional 
format featuring large center medallion 
embellished with stalks of foliage and elegant
floral flourishes as well as the dark rich 
color contrasts of navy, rust and ivory 
reflected in the framed artwork.
This unique and distinctive Mohtesham
Kashan rug from Nejad Rugs of Doylestown
is one of the more conservative of Persian
carpet styles and adheres to a traditional
format featuring large center medallion
embellished with stalks of foliage and elegant
floral flourishes as well as the dark rich
color contrasts of navy, rust and ivory
reflected in the framed artwork.

Over 14 ft high and 9 ft wide - the 
seldom-seen painting The Discovery of America
by Christopher Columbus. Painted in 1958-9 it
is surely a stylistic departure for Dali and 
one that today could raise concerns of 
political incorrectness - especially in America.
Over 14 ft high and 9 ft wide – the
seldom-seen painting The Discovery of America
by Christopher Columbus. Painted in 1958-9 it
is surely a stylistic departure for Dali and
one that today could raise concerns of
political incorrectness – especially in America.

As Picasso is to Cubism – Dali is to
Surrealism. The name Salvador Dali (1904-1989)
is inextricably linked with Surrealism – as
its inventor. Rejecting the rational in art,
Dali instead aimed to channel the unconscious
mind to unlock the power of imagination. Thus
his subjects are full of imagery drawn from
Freudian symbolism and his own extravagent
imaginings – works that invoke a hypnotic,
even hallucinogenic energy.

First definied by British curator Lawrence
Alloway (who invented the term in 1955) to
describe a new form of art – Pop Art became
the dominant movement in early 1960s American
art. Short for popular art – the movement
presented a challenge to traditions of fine
art as it sought to elevate common household
objects – and even consumer products – to the
level of fine art! Notable works of this
genre include Andy Warhol’s depiction of
cultural and commercial icons – subjects such
as silk-screened graphic images of Marilyn
Monroe and Campbell’s Soup Cans as well as Roy
Lichtenstein’s comic book-type
illustrations formally framed as fine art.

The Kiss by late-19th early-20th century  
French Symbolist artist Gustav Klimt. The 
figures merge, bedecked in a dazzling array 
of gilded and highly-structured rectangle 
and rosette shapes - symbolizing the 
masculine and the feminine, male and female.
The Kiss by late-19th early-20th century
French Symbolist artist Gustav Klimt. The
figures merge, bedecked in a dazzling array
of gilded and highly-structured rectangle
and rosette shapes – symbolizing the
masculine and the feminine, male and female.

Symbolist Art ascribes or infers subliminal
meaning – such as love, death or sin as
metaphor – i.e. for woman, animal, hero etc. –
more of a search for the profound in the form
of the mystical, the supernatural, the
spiritual and the representation of truth
rather than adherance to a specific style.
Important members of this movement include
Gustav Klimt (1862-1918), Gustave Moreau
(1826-1898), Odilon Redon (1840-1916) and
Edvard Munch (1863-1944).

Hostory Painting featuring Napoleon's 
Last Stand in France 1814 by Ernest Meissonier.  
Delacroix considered Meissonier the greatest 
living painter in France!
Hostory Painting featuring Napoleon’s
Last Stand in France 1814 by Ernest Meissonier.
Delacroix considered Meissonier the greatest
living painter in France!

The term History Painting was introduced by
the French Royal Academy in the 17th century.
In the hierarchy of art genres, History
Painting – known as the “Grande Genre” –
included classical, religious, mythological,
literary and allegorical themes, occupied the
top position – above portraiture, genre,
landscape and still life painting. French
artist Eugene Delacroix (1798-1863) –
‘Liberty Leading the People’ – was one of the
most vigorous of the Romantic history painters – .
Other exponents of this class were Paul
Delaroche (1797-1856) and Jean Louis Ernest
Meissonier (1815-1891) renowned for his
illustrative historical military paintings
that featured Napoleon.

This charming Silk and Wool round rug is a
perfect focal point for the miniature framed 
set of paintings and sofa that accompany it.
This charming Silk and Wool round rug is a
perfect focal point for the miniature framed
set of paintings and sofa that accompany it.

Washington Crossing the Delaware (Christmas 
Eve-1776) by Emanuel Gottlieb Leutze - 
Painted 75 years after the actual event 
... in Germany!
Washington Crossing the Delaware (Christmas
Eve-1776) by Emanuel Gottlieb Leutze –
Painted 75 years after the actual event
… in Germany!

Classic parlor setting in Doylestown estate 
home in Bucks County PA featuring exceptional furnishings including classic
antique sculpture and large paintings framed in
gold leaf - all design elements effectively
pulled together by the classic room size
antique medallion rug.
Classic parlor setting in Doylestown estate
home in Bucks County PA featuring exceptional furnishings including classic
antique sculpture and large paintings framed in
gold leaf – all design elements effectively
pulled together by the classic room size
antique medallion rug.

Developed particularly in 17th century
Netherlands, Genre art – or Genre Painting –
is the portrayel of events from everyday
life such as domestic, interior, inn, and
street scenes. – whether real or imagined
were, typically, pastoral scenes of peasant
life or drinking in taverns, and tended to be
relatively small in scope. Franz Hals was
renowned for such representations. In England,
Hogarth’s modern moral satires were a
different type of genre.

It was the British artist J M W Turner 
who began to elevate Landscape Painting to 
other genres through the masterpieces he 
produced in the 19th century.
It was the British artist J M W Turner
who began to elevate Landscape Painting to
other genres through the masterpieces he
produced in the 19th century.

The influential J. M. W. Turner (1775-1851),
is known for his expressive colorisations,
imaginative landscapes and turbulent marine
paintings. Before the influence of Turner,
Landscape Painting was ranked below history,
portrait, and genre painting. Artists such as
Van Gogh, Monet, Constable and Corot made
further progress in the genre of Landscape
Painting. Though labelled a Romantic, Turner’s
enigmatic, atmospheric renderings paved the
path to abstraction – i.e. Abstract
Expressionism – and his work foreshadows
later movements such as Impressionism.

The protege of China's most important painter 
Xu Beihong, Lu Kaixiang was the first head of 
the China Art Council under Chairman Mao. 
Lu's artworks, consisting of mostly dramatic
landscape paintings, are on display throughout
China and have been exhibited in the United 
States as well.
The protege of China’s most important painter
Xu Beihong, Lu Kaixiang was the first head of
the China Art Council under Chairman Mao.
Lu’s artworks, consisting of mostly dramatic
landscape paintings, are on display throughout
China and have been exhibited in the United
States as well.

'Dahlias 1876' Berthe Morisot (1841-1895) 
Morisot was an Important Impressionist and 
sister-in-law to Edouard Manet. Impressionism, 
Flower Painting and Still Life Painting are 
all related categories.
‘Dahlias 1876’ Berthe Morisot (1841-1895)
Morisot was an Important Impressionist and
sister-in-law to Edouard Manet. Impressionism,
Flower Painting and Still Life Painting are
all related categories.

Minimalism and Abstract Expressionism are
popular modern art movements represented
by artists Mark Rothco (1903-1970), and
Jackson Pollock (1912-1956) – and others.
Rothco is a leading exponent of the
Abstract Expressionist movement and is known
for his abstract color field paintings which
feature large rectangular swaths of color.
Jackson Pollock is known for his technique
of dripping, splashing and stippling
various-colored pigments onto the canvas –
creating dense multi-layered, improvised
random effects.

The Princesse de Broglie 4 ft x 3 ft portrait 
by Jean August Dominique Ingres (1853) 
Neoclassical, stylized portrait by Ingres 
features, despite the near-photographic 
realism, deliberate yet subtle distortion 
that would influence later painters such as
Picasso.
The Princesse de Broglie 4 ft x 3 ft portrait
by Jean August Dominique Ingres (1853)
Neoclassical, stylized portrait by Ingres
features, despite the near-photographic
realism, deliberate yet subtle distortion
that would influence later painters such as
Picasso.

The 15th century Flemish portraitists Jan
van Eyck (1390-1441), Roger van der Weyden
(1400-1464) and Hans Memling (1433-1494) made
significant progress in the attainment
of a heightened sense of realism. From the
16th century to the present there are numerous
portraits among the masterpieces of European
painting. Da Vinci, Rubens, Van Dyck, Titian,
Gainsborough, Rembrandt and Ingres.
Jean August Dominique Ingres was a staunch
proponent of academic orthodoxy and tradition,
most notably, the Italian Renaissance and, in
particular, Raphael. Ingres is known for his
portraits – both painted and drawn – of a very
fine quality and accurate likeness. These works
included some strategic stylistic distortion
that foreshadow Picasso.

The Mona Lisa - Leonardo da Vinci (1452-1519)
demonstrated how the carefully-managed 
contrast of light and shade (sfumato) could
emulate 3-dimensional reality on a 
2-dimensional surface

Hans Holbein the Younger’s (1497-1543) mastery
of line and ability to achieve uncanny
likenesses commended him – from Germany – to
the English court in London. He portrayed in
both paintings and drawings the portraits of
a considerable segment of Tudor society
including, famously, King Henry VIII himself,
and, perhaps infamously, Anne of Cleves.

As part of his jub-description as official
court painter to Henry VIII, and to assist 
Henry in determening her suitability as 
potential bride, Holbein was dispatched to the 
continent to offer his pictorial report on the
young German Duchess Anne of Cleves. Holbein
returned with something significantly more
than a mere description - his painting of the
Duchess is considered nothing less than a
masterpiece of Portrait Painting.
As part of his jub-description as official
court painter to Henry VIII, and to assist
Henry in determening her suitability as
potential bride, Holbein was dispatched to the
continent to offer his pictorial report on the
young German Duchess Anne of Cleves. Holbein
returned with something significantly more
than a mere description – his painting of the
Duchess is considered nothing less than a
masterpiece of Portrait Painting.

Anne’s tenure as queen, however, was
short-lived and the marriage subsequently
anulled. She thus became known thereafter
as “the King’s Beloved Sister.”
Note: The soon-to-be ex-Queen Consort of
England, Anne of Cleves, manages to escape
with her head still attached while Holbein’s
otherwise well-intended ‘oil and tempera
on parchment’ likeness bears witness to
the likelihood that it may not have been
the most lovely of heads, after all.

The painting 'The Declaration of Independence'
wasn't begun until a full 10 years after the
historically significant event. American
artist John Trumbull was commissioned with the
daunting task of individually tracking down
(and painting) each of over 40 subjects - i.e.
Adams and Franklin - in London, Jefferson - in
Paris etc. etc. - a task taking over (wait for
it) 3 decades to complete.

The painting ‘The Declaration of Independence’
wasn’t begun until a full 10 years after the
historically significant event. American
artist John Trumbull was commissioned with the
daunting task of individually tracking down
(and painting) each of over 40 subjects – i.e.
Adams and Franklin – in London, Jefferson – in
Paris etc. etc. – a task taking over (wait for
it) 3 decades to complete.
Note: During this time (1789) in Paris –
at the start of the French Revolution –
the famed French sculptor Jean Antoine
Houdon completed his impressive marble
portrait bust of Thomas Jefferson.
(If possible, proving the excellence of
Trumbull’s work)

The Declaration of Independence is a
12 ft by 18 ft oil on canvas painting by
American artist John Trumbull depicting
the presentation of the draft of the
Declaration of Independence on June 28,
1776. This ambitious work, which included
47 portraits of the members of the first
Continental Congress, was completed by
1820 and currently hangs in the United
States Capitol Rotunda.

The 17th century was a great age of
portraiture in Europe. Flemish artists Peter
Paul Rubens (1577-1640) and his protege
Anthony Van Dyck (1599-1641) were influenced
by Italian painting – especially the Venetians,
especially portraits, and especially Titian
(1490-1576). Both Rubens and Van Dyck can be
viewed in two distinct aspects – there is the
Baroque painter of the more-subjective
treatment of religious themes vs the
more-objective aproach toward the portrait
commission. The elegance and refinement of
Van Dyck’s art certainly dominated the period
of England’s greatest excellence in the
portrait and inflenced the portraits of Sir
Peter Lely (1618-80) and Sir Godfrey Kneller
(1646-1723).

The 18th century produced an informality
and intimacy that Europe had previously not
known. The portraits done in outdoor settings
painted by Thomas Gainsborough (1727-1788) and
Sir Joshua Reynolds (1723-92) feature the
freshness of the English countryside.
The 19th century, was more varied-less
restricted in style as seen in the romantic
portraits of Sir Thomas Lawrence (1769-1830).

The Hunt Tabriz Rug 12 ft x 15 ft from the 
Nejad Signature Masterpiece Collection M013 
(Ivory - Navy - Emerald) This room size fine 
hand-knotted rug with all-over design features 
stately elegance and provides perfect 
atmosphere to show formal and realistic 
artwork such as Portrait and History Painting.
The Hunt Tabriz Rug 12 ft x 15 ft from the
Nejad Signature Masterpiece Collection M013
(Ivory – Navy – Emerald) This room size fine
hand-knotted rug with all-over design features
stately elegance and provides perfect
atmosphere to show formal and realistic
artwork such as Portrait and History Painting.

Academic Art is the style of painting,
drawing and sculpture produced under the
influence of 18th and 19th Century European
universities – or academies – generally, but
more specifically, it refers to the art and
artists influenced by the standards of the
French Academy des Beaux-Arts, which practiced
under the movements of Neoclassicism and
Romanticism, and the art that followed these
two movements, in the attempt to synthesize
both of their styles – as best reflected by
the paintings of William Adolphe Bouguereau.

Otherwise referred to as “academism” –
or “academicism” – this style of
representational art is both influenced by
and can be definitively traced to the
Italian and northern European Renaissance.
The first academy of art was founded in
Florence in 1563 by the Medici (Cosimo de’
Medici) where students learned the art of
drawing and heard lectures on anatomy.
In 1648 the Academie Royale de Peinture et
de Sculpture was founded in France, and
later became (famously) the Academie des
Beaux-Arts (School of Fine Arts).
A controversy developed among the members that
dominated artistic attitudes for the rest of
the century (and beyond). This battle of styles
was a conflict over whether Peter Paul Rubens
or Nicolas Poussin was a suitable model to
follow. Followers of Poussin, called
Poussinistes, argued that line, because of
its appeal to the intellect, should dominate
art while followers of Rubens, called
Rubenistes, argued that color should dominate
art, because of its appeal to emotion.

Color VS Line features Artists Delacroix (left) 
- representing Romanticism and the use of Color
- VS Ingres (right) - representing 
Neoclassicism and the use of Line - The two 
effectively Squaring off in the ongoing battle
to gain validation and vindication for their
particular viewpoint.
Color VS Line features Artists Delacroix (left)
– representing Romanticism and the use of Color
– VS Ingres (right) – representing
Neoclassicism and the use of Line – The two
effectively Squaring off in the ongoing battle
to gain validation and vindication for their
particular viewpoint.

This debate was revived in the early 19th
century, under the movements of Neoclassicism –
typified by the artwork of Jean Auguste
Dominique Ingres, and Romanticism – typified
by the artwork of Eugene Delacroix. Debates
also occurred over whether it was better to
learn art by looking at nature, or to learn by
looking at the artistic masters of the past.

Portraits of Chopin - by Delacroix, and of 
Liszt - by Ingres.
In practical terms an illustration of the 
'demonstrable differences' between the 
Romantics who championed color and inspired 
by Rubens vs the Neoclassical who were the 
conservators of line and whose hero was 
Raphael.

Since the onset of the Poussiniste-Rubiniste
debate many artists worked between the two
styles and by the 19th century the ideal in
academic art became the synthesis of the line
of Neoclassicism with the color of Romanticism.
One artist after another was claimed by
critics to have achieved such a synthesis.
Prominent academic artist William Adolphe
Bouguereau commented that the trick to
being a good painter is “seeing color and
line as the same thing.”

Vincent Van Gogh was famed for his bold, 
dramatic brushwork of hue-saturated, 
thickly-laid pigment which conveyed a 
sense of vibrancy and movement.
Vincent Van Gogh was famed for his bold,
dramatic brushwork of hue-saturated,
thickly-laid pigment which conveyed a
sense of vibrancy and movement.

Perfect together! Furniture by Molon and 
Rug by Nejad - The ivory field in this 
Nejad classic medallion rug reflects the
color of the chairs while the color of the 
wood in the furniture is reflected in the
medallion and border colors of the rug.
Perfect together! Furniture by Molon and
Rug by Nejad – The ivory field in this
Nejad classic medallion rug reflects the
color of the chairs while the color of the
wood in the furniture is reflected in the
medallion and border colors of the rug.

Towards the end of the 19th century,
academic art had reached it’s height.
Exhibitions were held frequently at the
Paris Salon where thousands of paintings were
displayed in “Salon Style” – hung from just
below eye-level all the way up to the ceiling.
In terms of turnout, these exhibitions were
sensational events – as much a social affair
as an artistic one – that attracted thousands
of visitors. Some of the leading and
commercially successful painters of this
Academic Art world were William Adolphe
Bouguereau (1825-1905), Alexandre Cabanel
(1823-1889) and Jean Leon Gerome (1824-1904).

This interior living room setting achieves
a harmonious, color-coordinated effect as 
the colors featured in the several paintings 
on the wall are reflected in the bright and 
colorful Heriz Oriental Persian rug. Even the 
blonde color of the wood frames is picked up 
in the border color of the rug.
This interior living room setting achieves
a harmonious, color-coordinated effect as
the colors featured in the several paintings
on the wall are reflected in the bright and
colorful Heriz Oriental Persian rug. Even the
blonde color of the wood frames is picked up
in the border color of the rug.

The typical Heriz rug design consists of a
basic geometric pattern and features a
prominent, diamond-shaped medallion – all set
in a vibrant, strongly-contrasting color
scheme ranging from highly-saturated reds and
brilliant greens (often with a blue background
color in the spandrel) to black, navy, ivory
or gold outlining. The linear geometric styles
of Serapi, Heriz, Sultan Abad, Mahal and
Caucasian are wonderful complements to both
classic Renaissance, Rococo and History
Painting – as well as Surrealism, Abstract
Art and Modern Art.

If you are looking to furnish your new
or refurbished home with classic design
oriental rugs – whether a single rug or
several rugs – you can get the best deal
Now and shop a huge selection of thousands
of rugs – in stock! Visit our Doylestown
Showroom at 1 North Main Street at the
corner of Main And State Street in the
center of the Doylestown Historic District
or call 215-348-1255. Visit our website at
www.nejad.com

Antique Persian Ziegler Sultan Abad Rug Circa 1890 in Philadelphia Suburb Stone House

Genuine Persian Antique Ziegler Sultan Abad Rug in Nejad client
Living Room in Philadelphia Suburb Stone House
Genuine Persian Antique Ziegler Sultan Abad Rug in Nejad client Living Room in
Philadelphia Suburb Stone House

This beautiful, investment-quality, genuine Persian antique Ziegler Sultan Abad
oriental carpet circa 1890 prominently displayed in the living room of this
suburban Philadelphia stone home represents the height of Persian carpet weaving
as an art form and the skillful blending of eastern and western design elements,
traditional vs popular, trendy colorations and the artistic with the practical.

Detail of Genuine Persian Antique Ziegler Sultan Abad Rug in 
Philadelphia client Living Room in Philadelphia Suburb Stone House
Detail of Genuine Persian Antique Ziegler Sultan Abad Rug in Philadelphia
client Living Room in Philadelphia Suburb Stone House

The late-19th – early-20th century period represents the transition from the
Second Golden Age of Persian Carpet Weaving to the full-scale production of
commercial rugs for export from Persia (present-day Iran) to the west.
According to the Encyclopedia Iranica the major catalyst for this trend was
both the successful introduction of the Oriental carpet at the world’s great
fairs and major museum exhibitions (i.e. the Vienna World Oriental Carpet
Exhibition of 1891) and the growing international demand directly linked with
the increasing strategic importance of the Middle East to the industrialized
nations.
Detail of Genuine Persian Antique Ziegler Sultan Abad Rug in 
Philadelphia client Living Room in Philadelphia Suburb Stone House
Detail of Genuine Persian Antique Ziegler Sultan Abad Rug in Philadelphia
client Living Room in Philadelphia Suburb Stone House

While an influx of western firms enlisted local carpet producing facilities
for the mass-production of the popular styles of Persian rugs for export to
London and New York, the British-Swiss firm Ziegler & Co had set up offices
(by 1880) in Sultanabad – now Arak – the hub of the major rug-producing area
and from whence the now-famous Ziegler carpet has it’s origins. Those original
rugs – produced by Ziegler & Co. from late-19th to early-20th century –
represent state-of-the-art Persian craftsmanship and innovative design and, as
such, are highly prized by collectors. As none of the carpets produced for
Ziegler and Co. bear logos or inscriptions, factors such as overall quality of
execution and weave, rug-size, knot-type, age and, when applicable,
provenance can determine authenticity. Ziegler antique rugs are typically found
in the 10 ft. X 14 ft. size range with knot-counts usually ranging around 120
KPSI (knots per square inch) and may feature either Turkish or Persian knots.

Map of Persia (Modern-day Iran) showing Arak Sultanabad, Sarouk and Mahallat
Map of Persia (Modern-day Iran) showing Arak Sultanabad, Sarouk and Mahallat

Sultanabad (Arak) is located in the nearby vicinity of the rug-producing towns of
Saruq (Sarouk, Sarough) and Mahallat (Mahal), for which the Sarouk and Mahal
(Ziegler Mahal) rugs, respectively, are named. While the term Sultanabad
(Sultan Abad) has come to distinguish the oldest and highest-quality genuine
Persian Ziegler Mahal carpets, Sultanabad rugs themselves may also be referred
to as “Zieglers”.

Nejad is offering this investment-quality 17 ft. 3 in. x 10 ft. 2 in. 
Antique Ziegler Mahal carpet made in Western Persia circa 1890
Nejad is offering this investment-quality 17 ft. 3 in. x 10 ft. 2 in. Antique Ziegler Mahal
carpet made in Western Persia circa 1890

Ziegler & Co. had not only established a presence by 1883 – the very inception of the
export industry – but was instrumental in shaping how rugs would be produced in Iran
and what rugs would be woven in the Mahal/Sultanabad region for the next 50 years.
The company’s designs were essentially westernized versions of traditional Persian
designs – a synthesis of eastern and western style where traditional Persian color
palettes, designs and sizes were modified to the specifications of Western retailers.
In addition to its workshops in Tabriz and Sultanabad, the company had offices in
Tehran, Isfahan and Shiraz. Finished carpets for delivery were processed at Ziegler’s
facility in Sultanabad, where the rugs were inspected and packaged for shipment to
New York and London.
Nejad Rugs Investment-quality 13 ft. 4 in. x 10 ft. 5 in. Antique Ziegler 
Mahal carpet made in Western Persia circa 1890 - SOLD
Nejad Rugs Investment-quality 13 ft. 4 in. x 10 ft. 5 in. Antique Ziegler
Mahal carpet made in Western Persia circa 1890 – SOLD

The typical Ziegler Mahal carpet – may feature an ornate floral center with corner
medallions on a plain ground, or lightly-colored field with subtly-contrasting overall
design including scrolling vine-work patterns and palmetto-like figures (but not herati
or boteh patterns) – or delicately arranged flower motifs rendered in muted pastel colors
on a darker navy or rust field. Attributes of the ideal Mahal carpet include originality,
artistry and especially, from the interior decorator’s standpoint, both versatility and
compatibility – they compliment the finest interiors and other works of art. Thus they
are considered to be among the finest 19th/early 20th-century antique rugs due to both
their long-term investment and unique aesthetic value.
This spectacular 9 ft. 2 in. x 12 ft. 5 in. Persian Antique Ziegler Sultanabad 
carpet #987935 is currently being offered by Nejad Rugs
This spectacular 9 ft. 2 in. x 12 ft. 5 in. Persian Antique Ziegler Sultanabad
carpet #987935 is currently being offered by Nejad Rugs

What continues to make Ziegler Sultanabad and Mahal rugs a favorite with leading
high-end interior designers is the uniqueness of the design and colors. As seen
in Architectural Digest and Veranda in featured estates, the large-scale design
elements and rich color palettes used in both formal and casual settings create
an informal yet luxurious and timeless decor. Designers also favor Ziegler Sultan
Abad and Mahal antique rugs because they beautifully complement rooms featuring
upscale, high level art by holding their own without competing with the collector’s
paintings.
A large 21 ft. 9 in. x 14 ft. 6 in. Ziegler Mahal carpet, Sultanabad district, West Persia, 
circa 1890. Christie's, London (Oct. 2017) 
Art of the Islamic and Indian Worlds Including Oriental Rugs and Carpets
A large 21 ft. 9 in. x 14 ft. 6 in. Ziegler Mahal carpet, Sultanabad district, West Persia,
circa 1890. Christie’s, London (Oct. 2017)
Art of the Islamic and Indian Worlds Including Oriental Rugs and Carpets

Today, due to short supply and corresponding increased demand, the best Mahal and
Sultanabad rugs have become quite hard to find in the current market and, hence, a
genuine Ziegler carpet, especially a larger sized piece can fetch a premium price at
auction. Additionally, the Ziegler Mahal rug design has proved to be such an enduring
success that it is still copied by many reproduction carpet manufacturers today. That
both antique-style as well as modern-design carpets are being produced (esp. in India
and Pakistan) and also marketed and sold under the name ‘Ziegler’ constitutes a
consumer “heads-up”. Although referred to as “Ziegler Carpets” (whether spelled
‘Zeigler’ or ‘Ziegler’), these rugs, of course, are neither genuine antique rugs nor
affiliated with the long since disbanded Sultanabad-based carpet firm Ziegler & Co.
in any way whatsoever. Buyer beware!

See more Genuine Persian Antique Rugs

Visit Nejad Rugs Website

Visit Nejad Rugs Doylestown Showroom at 1 North Main Street to view an
impressive collection of genuine Persian antique rugs
or call 215-348-2355

Nejad Antique Persian Fereghan Sarouk Rug in Philadelphia Stone House Formal Dining Room

Room setting featuring Nejad's Antique Persian Fereghan 
Sarouk Rug in Philadelphia Stone House Formal Dining Room
Room setting featuring Nejad’s Antique Persian Fereghan Sarouk Rug in Philadelphia
Stone House Formal Dining Room
Detail of antique Persian Fereghan Sarouk Rug All-Over design
The All-Over Design of this classic room-sized antique Persian Fereghan Sarouk rug
works both tonally and stylistically with the hardwood dining room table – with legs
or pedestals – as well as the off-center focal points like fire places or room openings
Detail of Antique Persian Fereghan Sarouk Rug Border
Detail of Antique Persian Fereghan Sarouk Rug Border and transition to all-over pattern on rug field

NEJAD RUGS
1 N MAIN ST, DOYLESTOWN PA
215-348-1255

NEJAD RUGS WEBSITE

Nejad Rugs M007IYNY Pepperdil Runner and Stair Runner Installation in Yardley, Bucks County PA

Nejad Rugs M007 Ivory and Navy Pepperdil stair runner and Runner 
Installation for Clients in Yardley, Bucks County PA 19067
Nejad Rugs M007 Ivory and Navy Pepperdil stair runner and Runner Installation for
Clients in Yardley, Bucks County PA 19067
This installation features a staircase runner spanning 2 
flights of wooden stairs plus a landing
This installation features a staircase runner spanning 2 flights of wooden stairs
plus a landing
Nejad's Pepperdil runner offers Classic design featuring a 
repeated geometric pattern that works with traditional 
as well as modern interior decor
Nejad’s Pepperdil runner offers Classic design featuring a repeated geometric pattern
that works with traditional as well as modern interior decor
Nejad features an extensive inventory of rug runners
inckuding exquisite Persian and one of a kind oriental
as well as program runners
Nejad features an extensive inventory of rug runners including exquisite Persian and
one of a kind oriental as well as program runners – all at deeply discounted prices!

To learn more about our current Sale Event call 215-348-1255. Make an appointment
today to visit our showroom at 1 North Main St in the center of the Doylestown,
PA historic district

Doylestown – Buckingham – New Britain Patch

Ali Nejad, president and founder of Nejad Rugs, in front
of Nejad Gallery rug showroom in the center of Doylestown
Ali Nejad, president and founder of Nejad Rugs, in front
of Nejad Gallery rug showroom in the center of Doylestown

by Sarah Larson

Nejad Gallery Fine Oriental Rugs offers an assortment of
quality rugs and carpets, ensuring prompt delivery
for each client. To schedule an appointment, or for more
information on the services offered, call the number
listed during business hours.

Nejad Gallery of Fine Oriental Rugs located at
1 N. Main at the corner of Main and State streets
in Doylestown, PA

Nejad’s showroom Main Street entrance. Browse an
extensive rug inventory from antique to modern in
a casual setting.
Nejad Gallery of Fine Oriental Rugs located at 
1 N. Main at the corner of Main and State streets
in Doylestown, PA
Nejad Rugs 1 N. Main Street Doylestown, PA 18901
Phone: 215-348-1255 Founding Date: 1985

Products: Rugs, carpets
Services: Sales, Delivery, Cleaning & Restoration and repair

Nejad Rugs Website

INVESTING IN BEAUTY

Ali and Theresa Nejad
Bucks County Town & Country Living

INVESTING IN BEAUTY … By Bob Waite

Exquisite rugs, designed in Bucks County and woven
in remote corners of the earth, can both beautify
rooms and make good investments.

Nejad Gallery in Doylestown is known for its investment
quality Oriental rugs. This interesting shop filled
with hundreds of heirloom rugs is only a small part
of A. R. Nejad, Inc., Manufacturers & Importers of
Handmade Oriental Rugs. Owner, Ali Nejad, who loves
to talk about his business said, “We are emerging
as a major player in the national market. Our designs
and the quality and quantity of what we do are having
a real impact.”

It’s no wonder that this business would become a
national distributor of fine rugs. Born into a
family tradition of fine carpentry, Ali Nejad,
understands the international rug market from
the vantage of generational knowledge. His wife,
Theresa, who was drafted into the business,
brought some generational knowledge with her
in that her grandmother was a collector of
fine Persian rugs.

Another quality that Theresa Nejad possesses
is the ability to design rugs, often using
flowers from Bucks County gardens. Nejad now
has a hooked rug collection, designed by
Theresa, called the Bucks County Collection.
Her background in cosmetics and her appreciation
for color make her the perfect person to pick
colors that will fill the geometric designs of
classical Persian rugs.

Classical Persian rugs are made to scale according
to the size of the field. So, a small Persian rug
isn’t a piece of a larger one. The geometric and
floral designs that appear on a small rug appear
smaller than they would on a bigger rug. This is
where the consummate skill of the weaver comes
into play.

Although rugs are designed by Theresa Nejad,
they are made by weavers. In remote villages
half way around the world, skilled artisans
are weaving Oriental rugs in classical Persian
designs. These rug makers must dye the yarn by
hand, using dyes that they mix themselves.

Weavers use wooden looms to make the rug’s
foundation. The weaving is done by hand.
Making Oriental rugs is a meticulous operation
that can take several months to over a year to
complete. A Persian rug can have 300 or more hand
tied knots per square inch of material. It is a
skill that has no counterpart in the United States.

The intricacy, workmanship and beauty of an
Oriental rug are what make it so valuable.
Their ability to both add color and to bring the
disparate colors of a room together is well known
by designers. The truth is, that such rugs are in
themselves a work of high art. So, they act to unify
the decor and they are by themselves on display.

Ali Nejad maintains that a fine rug is worth much
more than its ability to enhance the beauty of a
room. “These rugs,” Nejad said, “are investments.”

The reason they are investments, according to Nejad,
is the simple fact that they appreciate in value over
time. “Antique rugs are much more expensive than new
rugs,” Nejad explained. “The longer you keep a rug
the more it is worth. The older a fine rug gets the
more valuable it becomes.”

Investing in rugs, of course, is like investing in
art. While the piece of art is yours, you can enjoy
it. It enhances life and creates beauty. The handmade
rugs that are made by skilled artisans in the Orient
are beautiful. They add value to life by their
presence and it’s nice to know that when and if
they are sold, they may repay their owner more
than the original investment.

A.R. Nejad is a leading designer and manufacturer of handmade
rugs.

Nejad Rugs Website

Magic Carpets are ‘Down to Earth’ in Doylestown

Theresa and Ali Nejad of Nejad Gallery Oriental Rugs
Magic Carpets are ‘Down to Earth’ in Doylestown
Theresa and Ali Nejad of Nejad Gallery Oriental Rugs

by Lorraine Weller – the Doylestown Patriot

Sitting in a chair covered in small red oriental rugs,
I notice the desk facing me is also covered in small
oriental rugs – these ones green and under glass.
Just one step away is a showroom full of exquisite
carpets from India, Pakistan, Persia, Turkey,
Afghanistan and China. It is a cozy place to sit
and talk with Ali and Theresa Nejad of the Nejad
Gallery in Doylestown.

The Nejads are a striking couple, she is a young
American woman from Pennsylvania with beautiful
long blond hair, he is a young man from Tehran
with black curly hair and snapping dark eyes.
Both are warm in spirit. They smile a lot – not
only at each other, but at their customers as
well.

In the midst of the phone ringing, fax machine
jangling, and customers coming into the gallery,
they seemed completely at ease in their business
world and with each other.

This 13-member family business has galleries in
Germany, Iran and the United States. Ali is in
charge of the retails stores and their expansion
in the entire U.S.A. He has opened four stores:
Doylestown, Highland Field and Princeton N.J and
Whitehall, PA.

Their gallery on Main and State Streets in Doylestown
was their first retail store and dear to their hearts.
As Ali says “we are very fond of the Doylestown People
– they hold a very special place – they were so
receptive and supportive of us from the beginning.”

After graduating from college, Theresa worked as
a color coordinator for a cosmetic firm. She is
now enrolled at Temple University on the MBA program.

Ali received his early education in Tehran and then
came to Michigan State University for his college
years. He then stayed on in the United States,
coming to live with a brother who was already
residing in Doylestown.

Mutual friends had a party and invited both Ali
and Theresa. That first meeting led to a courtship
and then marriage.

As for coming into the business as both a family
member and an employee, Theresa feels she had a
tremendous advantage by beginning her job part-time.
By the time she came aboard full-time, she and Ali
had discovered each other’s strengths and preferences
in the business and knew what they each could do and
wanted to do. Now they both wear many hats and still
know what the other is doing. On top of that, other
family members became used to her being in their
midst.

Asked how a couple is able to survive 23-hours-a-day,
Theresa gives a mischievous grin and says “maybe we
have an advantage – Ali has to be at the other stores
several days a week and on those days we only see each
other at night.”

They are members of the chamber of commerce in each
city where they have a store and try to be supportive
of the each community as possible.

Locally, they are members of the Central Bucks
Chamber of Commerce and the Doylestown Business
Alliance.

Ali gives one-hour lectures at schools, taking
along a loom, a weaver, and a sample of an oriental
rug. He feels young people should know what goes in
to producing a lasting thing of beauty.

For relaxation, Ali is a gourmet cook. Theresa
says he is so good, they don’t have to have a
party to show off his cooking, people just call
up and invite themselves over for dinner.

As importers, Ali and Theresa recently enjoyed
a trip to China and in the fall will be jetting
off again – this time to Iran on business.

Nejad Rugs Website