About Theresa Nejad

Ali and Theresa Nejad have for over two decades been involved in the design, production and distribution of handmade rugs, an enterprise which has required a considerable amount of travel to the rug production centers of the world - including Afghanistan. Despite the full-time demands of the type of industry they are involved with, they have still managed to donate freely of their time and resources: In 2006 they donated $50,000 to the Oriental Rug Importers Association Charitable Fund - an organization committed to improving the health, welfare, and economic status of needy children and their families in major capet weaving districts around the world. In 2007 they were among a special envoy of business owners who traveled with U.S. Department of Commerce officials to Afghanistan as volunteers enlisted to help resurrect the country's centuries-old - and war-damaged - carpet industry.

Coordinating Oriental Rugs: Creating Flow & Balance in a Lawrenceville, NJ Residence

Coordinating Oriental Rugs: Creating Flow & Balance in a Lawrenceville, NJ Residence
Coordinating Oriental Rugs: Creating Flow & Balance in a Lawrenceville, NJ Residence

When a couple from Lawrenceville, NJ, near historic Princeton in Mercer County,
embarked on their journey to find the perfect Oriental rugs for their dining
room and foyer, they sought harmony in design and color. Their quest led them
to Nejad Rugs in Doylestown, Bucks County, Pennsylvania renowned for 40 year
excellent reputation and their enormous inventory of expertly hand-woven rugs.

The challenge was to find two rugs that complement each other while fitting into
distinct spaces – a formal dining room and a welcoming foyer, both spaces open
and visible to each other.

After viewing piles of rugs and comparing numerous combinations, the two rugs
selected were woven by the same skilled artisans, using high-quality semi-worsted
New Zealand wool and consistent color dyes. Although the classic rug designs are
very different, the style, weave and color created a beautiful harmony and symmetry
between the spaces.
Nejad's classic Persian Mahal Sultanabad 
Design M006AIRT rug
Nejad’s classic Persian Mahal Sultanabad Design M006AIRT antique ivory / rust rug

For the dining room, the couple chose Nejad’s classic Persian Mahal Sultanabad
Design M006AIRT. This rug features an elegant antique ivory background with a rust
and navy border, bringing light and elegance to the hardwood floors and a nice
contrast with the dark wood furniture, and soft wall color. The all-over pattern
of the Mahal rug creates a frame for the dining table and chairs, creating cohesive
look.

Heriz Serapi Design M003RTNY featuring a deep rust background 
with a striking center medallion
Heriz Serapi M003RTNY rug featuring a rust background and striking center medallion

The foyer, a space that often experiences heavy traffic, needed a rug that was not
only beautiful but also durable and functional. The perfect choice was Nejad’s
classic Persian Heriz Serapi Design M003RTNY featuring a deep rust background
with a striking center medallion, making it a standout piece in the unobstructed
foyer area. The colorway and design of the Heriz rug ensure both endurance and
timeless elegance.

In conclusion, the selection of Nejad’s Mahal and Heriz rugs demonstrated how
coordinating rugs in different spaces can create a harmonious and aesthetically
pleasing home environment. Their choice highlights the importance of considering
color, design, and the functional aspects of rugs when decorating a home.

The Journey of Life: Exploring the symbolic meaning of ‘Steps of Life’ design in Persian Heriz Rugs

In the world of Persian rugs, each design tells a story, and the ‘Steps of Life’ motif
in Heriz rugs is no exception. This pattern is characterized by a series of geometric
shapes, resembling steps or ladders, often found in the borders or main field of the
rug.

Historically, these steps symbolize the stages of life – birth, growth, experiences,
and the passage into the afterlife. The linear progression of the steps is a metaphor
for life’s journey, each ‘step’ signifying a different phase or a significant life event.
The number of steps can vary, with some interpretations representing specific life
stages like childhood, adulthood, and old age.

In Nejad’s new and antique genuine Persian Heriz rugs, the ‘Steps of Life’ motif is not
just an artistic expression; it’s a reflection of the weaver’s view on the cyclical nature
of existence. This motif adds a layer of depth and meaning to these already culturally
rich masterpieces, making them not just decorative items but also storytellers of the
human experience.

Exploring the symbolic meaning of 'Steps of Life' 
design in Persian Heriz Rugs
        Exploring the symbolic meaning of ‘Steps of Life’ design in Persian Heriz Rugs

Nejad Rugs: A Beautiful Oriental Runner for a Philadelphia Townhouse’s Narrow Staircase

Philadelphia, with its blend of historic charm and modern sophistication, offers
a unique backdrop for interior design. In the heart of this city’s center, a
particular townhouse stands out, thanks to the exquisite addition of a Nejad
Rug’s hand-knotted wool stair runner, featuring a classic Herati design. This
installation not only highlights their unparalleled expertise in working with
challenging staircases, but also showcases the enduring quality of their rugs
and runners.
Beautiful Oriental Runner for Philadelphia Townhouse Narrow Staircase
The Challenge of a Narrow Staircase
Narrow staircases, typical in many Philadelphia townhouses, pose a significant
challenge for a runner installation. The precision required to fit a stair
runner in such a confined space with protruding newel posts cannot be overstated.
Nejad Rugs, with their seasoned expertise, embraced this challenge in their
clients’ beautiful center city townhouse. Their highly skilled and experienced
installer meticulously measured and planned the installation, ensuring a perfect
fit that complements the staircase’s dimensions.
Nejad Provides High Level Staircase Runner Installation Services
The Artistry of Hand-Knotted Wool and Herati Design
The choice of material and design speaks volumes about the homeowner’s
taste and the installer’s finesse. High quality, hand-knotted wool
oriental rugs are world renowned for their durability, often lasting for
generations. Nejad’s Herati Design M011 is a testament to their weaver’s
skill, culminating in a stair runner that is not just a floor covering,
but a piece of art.

The Herati design, with its origins in Persian artistry, adds an element of
timeless elegance and is an especially easy design to incorporate with other
Oriental rugs, fabrics, wall coverings and art. Its intricate pattern and
subtle color variations perfectly enhance the aesthetic appeal of this
townhouse’s interior, creating a warm and inviting ambiance.

Nejad’s Expert Installation
The installation process of this stair runner was a spectacle of skill and
precision. Nejad’s adept installer, with his in-depth knowledge of textile
behavior and space aesthetics, ensured that every inch of the runner was
perfectly aligned. The challenge of the narrow staircase was met with
innovative techniques that guaranteed a smooth and seamless fit. The final
result was a beautifully laid runner that gracefully cascaded down the stairs,
becoming an integral part of the townhouse’s character.

Durability and Longevity
One of the most remarkable features of Nejad’s stair runners is their
durability. The high-quality wool used in this hand-knotted masterpiece is
known for its resilience. It withstands heavy foot traffic, maintaining its
elegance over many years. This longevity is a crucial factor for homeowners,
as it ensures that their investment continues to enhance their home’s beauty
and comfort for a long time.

Transformative Impact and Client Satisfaction
The transformation brought about by this installation was immediate and
profound. The homeowner’s satisfaction was evident in their appreciation
of the runner’s beauty and the quality of Nejad’s work. The stair runner
did not just meet their expectations – it exceeded them!

Nejad Rugs’ installation in this Philadelphia center city townhouse is a
testament to their extensive long runner inventory and their high level
installation services. The hand-knotted wool stair runner, with its elegant
Herati design, not only beautified a narrow staircase but also promised years
of enduring quality. It stands as a shining example of how the right choice
in home decor can transform a space, melding artistry with practicality. For
those looking to elevate their home interiors, Nejad Rugs offers not just a
product, but a legacy of beauty and durability.

It’s Not Too Late to Take Advantage of Your Professional or Home Office 2023 Tax Deductions

Whether your office is in a large corporate building or you use part of your home
exclusively and regularly for conducting business, you may be eligible to deduct
expenses. The IRS allows for tax deductions for office furniture, art and rugs and
purchasing a beautiful Nejad Oriental Rug for your office may qualify for tax
deduction savings.

We already know that a beautifully designed workspace significantly boosts productivity,
motivation, and overall well-being. Such environments are often aesthetically pleasing
and ergonomically sound, reducing physical strain and mental stress. Comfortable
furniture with a beautiful Nejad Persian rug in a harmonious color scheme can uplift
mood, enhance focus, and foster creativity. With this year’s Section 179 allowed tax
deduction, you can create a nurturing setting that not only improves work efficiency but
also encourages a healthier work-life balance, contributing to greater job satisfaction
and overall happiness.

These professional offices feature Nejad Oriental Rugs, from light colors to rich jewel
tones in varying classic and transitional patterns.

Professional Home offices featuring Nejad Oriental Rugs

Professional Home offices featuring Nejad Oriental Rugs

Professional Home offices featuring Nejad Oriental Rugs

The Section 179 Deduction: The Section 179 deduction allows businesses to write off
the entire cost of qualifying assets in the year they are purchased rather than
depreciating them over time. For 2023, the maximum Section 179 deduction is
$1,160,000. Office furniture is explicitly mentioned as a deductible expense under
this section. This suggests that if office furniture, including rugs, qualifies as
a business asset, it can potentially be deducted under this rule.

Business Use of Home: If you use part of your home exclusively and regularly for
conducting business, you may deduct expenses related to this business use. The area
designated for the home office must be exclusively used for conducting business on
a regular basis. This means the space should not be used for personal activities.

Your home office must be the principal place of your business, or a place where
you regularly meet with clients or patients. This rule has some flexibility; for
example, if you conduct business at a location outside of your home but use your
home substantially and regularly to conduct business, you may qualify for a home
office deduction.

If the space is a separate structure not attached to your home, it does not have
to be your principal place of business, as long as it’s used exclusively and
regularly for your business.

These expenses can include mortgage interest, insurance, utilities, repairs,
and depreciation. In this context, if an office rug is used exclusively and
regularly in a part of your home devoted to business, it may be considered
for a deduction. However, the specific inclusion of rugs isn’t explicitly
detailed in the IRS guidelines​​​​.

Ordinary and Necessary Business Expenses: The IRS guidelines state that
business expenses must be both ordinary and necessary to qualify for tax
deductions. Ordinary expenses are those that are common and accepted in your
trade or business. Necessary expenses are those that are helpful and
appropriate for running the business. If office rugs are deemed ordinary
and necessary for your business operations, they may qualify as deductible
expenses​​​​.

In summary, office furniture, including rugs, may be tax-deductible if they
are considered necessary and ordinary business expenses, and if they are used
exclusively and regularly in a part of your home dedicated to business. The
Section 179 deduction offers a pathway for immediate write-offs of such assets.
As tax laws can be complex and subject to interpretation, it’s advisable to
consult with a tax professional or an accountant to assess the specific
circumstances of your business and ensure compliance with IRS rules.

As tax laws can change and individual circumstances vary, it’s always highly
recommended to consult with a tax professional for advice specific to your
situation.

Oriental Rugs: The Perfect Addition to Your Home Library for Style and Comfort

Nejad's Antique Persian Rug in Client's Philadelphia Suburb Home Library
Nejad’s Antique Persian Rug in Client’s Philadelphia Suburb Home Library

Whether planning a small corner reading nook or designating an entire room, when it
comes to creating a cozy and inviting home library, every detail matters. From the
choice of furniture to the selection of lighting and décor, each element plays a
vital role in setting the right ambiance for a reading haven. One of the most
important elements that makes a significant impact is the rug. In particular, Oriental
rugs have a timeless charm that pairs exceptionally well with the classic comfort of
leather and upholstered furniture. In this blog, we’ll explore why Nejad Oriental rugs
are the perfect choice for your home’s reading space, especially when aiming for that
signature Ralph Lauren decor look or your favorite library’s reading room.

Timeless Elegance of Oriental Rugs

Nejad's Antique Persian Heriz Rug in Reading Nook
Nejad’s Antique Persian Heriz Rug in Reading Nook

Oriental rugs, also known as Persian rugs, have been woven by skilled artisans for
centuries. Their intricate patterns, rich colors, and high-quality craftsmanship make
them a testament to timeless elegance. When you step into a room adorned with an
Oriental rug, you’re not just walking on a floor covering; you’re entering a space
steeped in history and culture.

Harmonizing with Leather

Nejad's M023GOBR Signature Tabriz Beige Burgundy in 
          Client's Bucks County PA Home Library
Nejad’s M023GOBR Signature Tabriz Beige Burgundy in Client’s Bucks County PA Home Library

Rich leathers from fabric companies such as Kravet, Schumacher, Villa Nova, Lee Jofa
and Pinder and Carnegie are synonymous with luxury and comfort, particularly Ralph
Laurens leather furniture collections. The soft, supple leather of sofas and armchairs
provides a sense of warmth and sophistication. Pairing this comfort with one of Nejad’s
Oriental rug’s plush texture creates a tactile experience that’s unmatched. The smooth
leather and soft rug fibers create a delightful contrast that complements each other
beautifully.

Versatile Design

Nejad's M010MTRT Baktiari in New Hope Pennsylvania Client's Arts & Crafts 
         Style Home Library
Nejad’s M010MTRT Baktiari in New Hope Pennsylvania Client’s Arts & Crafts Style Home Library

One of the remarkable features of handmade Oriental rugs is their versatility in design.
Whether your home library follows a traditional, rustic, or modern aesthetic, with
Nejad’s inventory of over 10,000 handmade rugs, you’ll be sure to find an Oriental rug
to suit your style and price range that resonates with your personal taste and
complements your furniture seamlessly.

Nejad rugs come in many various designs, sizes and color palettes, however professional
interior designers continue to favor time tested Serapi and Heriz rugs for home library
projects. These gorgeous rugs feature geometric motifs, either in all over design or
with a bold center medallions in the most sought after colors ranging from warm rusts,
deep navies, jeweled tone reds, mellowed antiqued ivory, and soft melon.

Enhancing Acoustics
Nejad's M023GOBK Tabriz in Pennsylvania Clients Home Combination Library Office

Nejad’s M023GOBK Tabriz in Pennsylvania Clients Home Combination Library Office

A home library is not just about aesthetics; it’s also about creating a serene reading
environment. Nejad’s Oriental rugs play a surprising role in enhancing the acoustics of
your space. Their dense pile and thick construction help absorb sound, reducing echoes
and creating a quieter atmosphere. This is especially important in a reading space
where you want to focus on reading without distractions.

Investment in Quality

Nejad's T103BNBN Modern Aubusson in Client's Villanova Pennsylvania 
          Quiet Reading Nook with English Revolving Bookcase Table
Nejad’s T103BNBN Modern Aubusson in Client’s Villanova Pennsylvania Quiet Reading Nook with English Revolving Bookcase Table

Choosing a Nejad Oriental rug for your home library is not just a design decision; it’s
an investment in quality. These rugs are known for their durability and longevity. When
properly cared for, they can last for generations, making them a valuable addition to
your home. Unlike mass-produced rugs, Nejad Oriental rugs are hand-woven with
extreme care and attention to detail, ensuring that you’re purchasing a piece of
art that will stand the test of time.
stand the test of time.

Public Library Spaces as Inspiration

Nejad Antique Ziegler Mahal Rug in Reading Nook
Nejad Antique Ziegler Mahal Rug in Reading Nook

Many of the country’s most prestigious libraries have the most beautifully decorated
spaces filled with bookshelf lined walls, rich wood moldings, classic library tables,
comfortable upholstered chairs and sofas, and Oriental rugs. These spectacular rooms
offer the best in design to help you generate ideas on a smaller scale for your home
project.

In conclusion, if you’re looking to create a home library or a small reading space that
exudes comfort and sophistication, consider adding a Nejad Oriental rug. The timeless
elegance, versatile design, acoustic benefits, and long-lasting quality of a Nejad
Oriental rug make it the ideal choice for this intimate space. With over four decades
of working with the country’s top interior designers, our experienced staff can help
you choose the perfect Oriental rug to create your home library, not only be a place
to escape into your favorite books but also a haven of style and comfort and a truly
inviting retreat.

Philadelphia Pennsylvania Public Library
Philadelphia Pennsylvania Public Library

Philadelphia Public Library;  |  Branch Locations
Parkway Central Library
1901 Vine Street
Philadelphia, PA 19103
1-833-TALK FLP (825-5357)

Philadelphia Public Library Map
Philadelphia Public Library Map

The Philadelphia Library has several branches throughout the city as well as an
extensive list of Departments including Art, Business, Children’s, Culinary,
Education Philosophy and Religion, Government Publications, Literature, Map
Collection, Music, Patent and Trademark Resource Center, Print and Picture
Collection, Rare Books, Science and Wellness, Senior Services, Theatre Collection,
Social Science and History.

Room-size Persian Nain Silk & Wool Rug in Gorgeous Blues Purchased by Clients in Reading PA

Room-size Persian Nain Silk & Wool Rug in Gorgeous Blues Purchased by Clients in 
Reading PA

Nejad Rug #987849 Persian Nain in gorgeous blues Silk & Wool room-size
7′ x 11′ 6″ purchased by clients in Reading PA. This finely hand-woven
Nain Persian rug is just part of Nejad’s extensive inventory of fine
Persian area rugs.
Detail View of Border and Guard Border of Nain Rug

The Nain carpet typically consists of elaborate and finely-detailed curvelinear,
repeated, symmetrical floral patterns that feature a network of scrolling and
interlacing foliage with an often-present center medallion. The arabesque patterns
are often interspersed with other repeated naturalistic elements such as
animal or fruit motifs.

Detail View of Center Medallion of Nain Rug

A few of the distinguishing characteristics of the Nain carpet are
not only the use of silk thread to highlight the detail in the design but
the high knot density and close-cropped pile – both of which add to the overall
quality and aesthetic appeal of these rugs. With regard to color the Nain
carpet typically consists of either earth red or muted blue highlights on a
background of ivory or cream, though occassionally this scheme may be
reversed.

View of Nain Rug in Nejad Client Living Room

Nain rugs are woven with the Persian-type asymmetric knot using high quality wool
and silk accents. The materials used in theconstruction of the finer grade Nain
carpet consists of wool on a silk warp or silk in the warp as well as in both the
weft and pile. The pile is usually clipped short and the knot density can
range up to 700 KPSI (knots per square inch), which is very fine quality. The
number of thread layers that have been used in each warp-thread during
manufacture determines quality: The lower the number the finer and higher
the knot density. It is possible to check how many layers have been used in
a carpet by counting the number of threads in one of the fringes of the
carpet.

A rather detailed and somewhat technical description of a Nain rug from Christie’s
of London … “the oatmeal field with linked scrolling leaf and palmette vine
around an indigo cusped medallion filled with wine-red and sky-blue palmettes
with scrolling vine enclosing a sky-blue floral centerpiece, in a wine-red palmette
and scrolling leafy vine border between triple floral meander stripes, a
signature cartouche at one end, finely woven with full pile throughout” …

Map of Nain, Iran in Esfahan Province

Nain is a city and capital of Nain County, centrally-located in Esfahan
Province, Iran, Nain became a carpet producing center in the 1930’s.
At the 2011 census, its population was over 25,000. At 100 mi north of
Yazd and 80 mi east of Esfahan, the city of Nain is
nearly at the center of the country. Like much of the Iranian plateau, it
has a desert climate and harsh terrain. Except for some desert-type mountains
that surround the western and north-eastern parts of the city, the terrain
surrounding Nain is a desert with moving sand dunes.

The Old Bazaar is one of Nain’s notable, historic attractions. Extending
nearly a quarter-mile in a curved line and connects main alleys as well as
tributary passages to neighborhood centers. Parts of the now-deserted
bazaar that had been renovated were active until just a few years ago. Built
in the pre-Islamic era, the Castle of Narenj is thought to have been an
integral part of the network of fortifications around the city.

With its deep gardens, silo room and up-to-date facilities the Pirnia
traditional house comprises a working model of a self-sustaining environment in
a harsh desert climate. Constructed in the Safavid Period and later renovated in
1994, the house has been converted into the Desert Ethnology Museum. The Mosallah
edifice is another remarkable monument featuring a vast garden and self-cooled
reservoir. Surrounded by pistachio trees encompassed by a military fort with thick
high walls, the turquoise-domed octagonal-shaped mausoleum – is
characteristic of the architectural style of the Qajar dynasty.

2 mansion-size 16 ft. x 26 ft. Persian Agra Rugs from Nejad Rugs of Doylestown
installed in City of Reading Chamber Council Meeting Hall.
2 mansion-size 16 ft. x 26 ft. Persian Agra Rugs from Nejad Rugs of Doylestown
installed in City of Reading Chamber Council Meeting Hall.

Reading is a small city in east central Pennsylvania 60 miles northwest of
Philadelphia in Berks County PA with a population of nearly 100,000.
Points of interest include The Reading Public Museum which features Egyptian
artifacts, historic and scientific displays and artworks by Degas.
There is also GoggleWorks Center for the Arts. Both the Golden Age Air Museum
and Mid Atlantic Air Museum feature an impressive collection of vintage military
airplanes from WWI and WWII. The Reading Railroad Heritage Museum
maintains the heritage of the famous railroad including many railcars
engines and memorabilia. Koziar’s Christmas Village – open during
the holiday season – is one of the best Christmas attractions in the state of PA
and offers an impressive hpliday light show. The Hopewell Furnace National
Historic Site operated for over 100 years and where weapons were made during the
revolutionary and civil wars. Neversink Mountain, Hawk Mountain
Sanctuary and Nolde Forest – offer hiking trails, camping, bird watching
and outdoor activities. Visible from almost everywhere in the
city, the Reading Pagoda is an impressive structure which includes a museum, gift
shop and viewing area that is open seasonally on the wekends

Reading/Wyomissing PA Map

Wyomissing is a borough in Berks County PA adjacent to Reading with a population
of under 11,000. It is most noted for its shopping malls – such as Berkshire
Mall, restaurants and entertainment. The Works is a large multi-acre entertainment
complex for ‘kids of all ages’ offering a range of activities such as game room,
indoor play land, go-karting plus food and beverage. Additionally Wyomissing has over
350 acres of park land to explore.

Curved Stair Runner Installation in Mount Holly NJ – by Nejad Rugs

Classic Nejad Oriental Rug Runner Installation 
on Curved Wood Staircase in Luxurious Mount 
Holly NJ Home
Classic Nejad Oriental Rug Runner Installation on Curved Wood Staircase in Luxurious
Mount Holly NJ Home

Nejad is the Expert in Stair Runner Installations! The addition of a runner
can dramatically improve the look and feel of your bare wood staircase –
improved comfort, improved safety and improved aesthetic appeal! For the
best runner selection and guaranteed satisfaction call Nejad Rugs at 215-348-1255

Impressive Aerial View of Nejad M023 Curved 
Stair Rug Runner Installation in Mt. Holly, NJ
 - by Nejad Rugs of Doylestown PA
Impressive Aerial View of Nejad matching M023GOBR Stair Runner and Round Rug
in foyer of Mt. Holly, NJ luxury home. This Elegant Tabriz Gold / Burgundy
Rug Runner design perfectly enhances the individual interior design
elements and elevates the overall atmosphere as well

Another Impressive Aerial
View of Nejad 
Matching M023 Stair Runner and Round Rug 
in Mt. Holly, NJ
Nejad is a qualified Expert installer with over 35 years experience with Staircase
Runner installations – Customer Satisfaction Guaranteed!

Home Improvement of Staircase Comfort and 
Safety with Nejad M023 Stair Runner in 
Mt. Holly, NJ
Home Improvement project that is a win/win for the client – Improved Comfort
improved Safety – as well as improved home beautification!

This M023 Stairway Runner 2′ 6″ width by any custom length required to
custom-fit your staircase measurements! This M023 design is available in
5′ Round, 8′ Round and 10′ Round as well as Hallway Runners in 2′ 6″ width
by either 6′, 8′ or 10′ Length. This M023 design is also available in standard
(rectangular) rugs in an array of sizes up to 12′ x 15′ and 12′ x 18′ and up to
14′ x 24′ (in this Tabriz M023 model)

Nejad’s huge selection allows you to choose the similar rug design in
different shapes and sizes and/or colors -easilymatching different
sizes and shapes using the same rug design. Additionally you can select
the same design in contrasting or complementary color schemes or select
different designs in complementary colors.

Nejad Signature Masterpiece Rug Collection
#M023GOBR Tabriz All-over Pattern

 M023 - Gold / Burgundy
Nejad Signature Masterpiece Rug Collection #M023GOBR Tabriz All-over Pattern
M023 – Gold / Burgundy

  • The Signature Masterpiece Collection features strikingly
    beautiful high quality hand woven rugs in traditional and
    transitional design.
  • Each rug is masterfully hand made, knot
    by knot, using superior quality New Zealand
    Semi-worsted
    Wool and the best rug dyes available.
  • These high fashion designer rugs can
    transform any living space into a fabulously
    inspired interior.
  • Hand-Knotted. 100% Wool Pile.
  • Imported from India.

Link to M023 Tabriz all-over design

Link to M022 Signature Tabriz with Medallion

Map of Mt Holly NJ and Historic District 
showing Streets and Rancocas Creek
Map of Mt Holly NJ and Historic District showing Streets and Rancocas Creek

Founded in 1677, Historic Mount Holly, New
Jersey, located in Burlington County, is a thriving South Jersey community
of under 10K. By the early 18th century development began in earnest with
construction of a dam on the Rancocas Creek to power a grist mill. Houses
and commercial buildings were erected on High, Church, White, Mill and
Pine streets.

On December 23rd, 1776 the Battle of Iron Works Hill took place in Mount Holly
in which thousands of Hessian mercenary troops were strategically diverted
from Trenton, as George Washington – after famously crossing the Delaware River
on Christmas Eve – would secure a victory at the Battle of Trenton.

Important Mt. Holly historic landmarks include The Burlington County Lyceum of
History and Natural Sciences (formerly the Mount Holly Library), which was
chartered by King George III of England in 1765, and the Burlington County
Prison Museum – a National Historic Landmark.

Today Mt. Holly offers a wide variety of shops, restaurants and eateries, galleries
and pubs featuring fine food, craft beverages and wine tasting, live music and
karaoke, as well as a variety of annual events including Holly Stock, the Fire &
Ice Festival and the Car Show.

The New Jersey towns of Haddonfield, Cherry 
Hill, Voorhees and Moorestown, NJ are in close 
proximity to - and located to the south and 
west of - Mt Holly.
The New Jersey towns of Haddonfield, Cherry Hill, Voorhees and Moorestown, NJ are
in close proximity to – and located to the south and west of – Mt Holly.

Choosing Oriental Rugs to Complement Artworks

Representational Landscape  Oil Painting in Gilded Frame wth 
Nejad's Antique Persian Kerman Rugs and Scalamandre Silk Fabrics 
on Antique French Chairs
Representational Landscape Oil Painting in Gilded Frame wth
Nejad’s Antique Persian Kerman Rugs and Scalamandre Silk Fabrics
on Antique French Chairs

Representational Landscape  Oil Painting in Gilded Frame wth Nejad's 
Antique Persian Kerman Rugs and Scalamandre Velvet Fabrics
Representational Landscape Oil Painting in Gilded Frame wth Nejad’s
Antique Persian Kerman Rugs and Scalamandre Velvet Fabrics

Classic Luxury of the Traditional Kind 
This impressive, room sized, Mahi Tabriz 
genuine Persian rug from Nejad Rugs of 
Doylestown PA. Among the most classic of 
Tabriz rug designs, the Mahi - or fish - 
design works especially well here with the
furnishings and framed art pieces that
surround it. Shop Nejad's extensive 
inventory of investment-quality rugs.
Classic Luxury of the Traditional Kind
This impressive, room sized, Mahi Tabriz
genuine Persian rug from Nejad Rugs of
Doylestown PA. Among the most classic of
Tabriz rug designs, the Mahi – or fish –
design works especially well here with the
furnishings and framed art pieces that
surround it. Shop Nejad’s extensive
inventory of investment-quality rugs.

The Renaissance – or the Italian Renaissance – of the 15th-16th centuries –
represents a transition from the medieval to a revival of classical, humanist learning
including Greek art and architecture. Leonardo, Michelangelo, Raphael and Titian
are some of the most well-known names associated with this period in art.

The Northern Renaissance, 14th-15th century. featured artists such as Albrecht Durer,
Van der Weyden, Hans Memling, Jan Van Eyck, Hans
Holbien the Younger and Lucas Cranach the
Younger. Rug styles that work well with this
style of painting include rugs with Persian
classical design elements such as Tabriz, the
floral Kashans and more-formal Nain and Qom
rugs as well as gold Kerman or red Herati rugs
with all-over design. European rugs such as
French Aubusson and Savonnerie rugs as well.[The Boucher Tapestry - Croc Pere & Fils & A. 
Jorrand.] Aubusson tapestry design c. 1900 by
Antoine Jorrand after the painting La Marotte 
(1759) by Francois Boucher.
[The Boucher Tapestry – Croc Pere & Fils & A.
Jorrand.] Aubusson tapestry design c. 1900 by
Antoine Jorrand after the painting La Marotte
(1759) by Francois Boucher.

The Aubusson Tapestry (above) is modelled from 
the Francois Boucher painting La Marotte (La
Musette - 1759), The painting is in the Museum 
at the Palace of Versailles 
(At least 2 different versions of this 
painting by Boucher exist).

The Aubusson Tapestry (above) is modelled from
the Francois Boucher painting La Marotte (La
Musette – 1759), The painting is in the Museum
at the Palace of Versailles
(At least 2 different versions of this
painting by Boucher exist).

The resurgence in the production of
decorative monumental tapestry occurred in
late 19th-early 20th Century France under
the direction of artist and template-designer
Antoine Jorrand – the first son of one of the
founders of the Aubusson production facility.
Production of tapestries after the type
produced over a century earlier – but now
featuring reproductions of classic 18th
century artworks – was launched.

Less-formal than the Louis XIV style,
Late Baroque and Rococo (1730’s France)
features ornamental scrolling, graceful
lines and curves and pastel colors with
compositional elements modelled after nature
using flowers and oriental motifs. Perhaps
the most-celebrated painter and decorative
french artist of the 18th century is Francois
Boucher (1703-1770). Boucher was a painter,
draughtsman and engraver known for his
voluptuous and idyllic classical themes,
decorative allegories and pastoral themes.

Boucher was influenced by his predecessor
Jean Antoine Watteau (1684-1721) – the
drawings in particular – and especially the
trois crayon technique of using sanguine,
black and white chalks on toned background.
Remarkably, Boucher’s first major commission
involved the production of engravings of over
a hundred of Watteau’s drawings. Boucher
excelled in all facets of 2-dimensional art
including the cartoons executed for the
Beauvias Tapestry works (Chinoiserie). Rugs
styles suggested for Baroque artwork are rugs
featuring pastel shades predominantly from the
French styles Savonnerie and Aubusson plus
Mahal, Sultanabad, Kashan, Arts & Crafts and
probably some of the more elegant Tabriz rugs.

This T027 Modern Agra from the Nejad 
American Home Classic Collection is a 
dark-colored with gold accents versatile
rug that can be used with many art styles.
This T027 Modern Agra from the Nejad
American Home Classic Collection is a
dark-colored with gold accents versatile
rug that can be used with many art styles.

An artistic, literary, musical and
intellectual movement, Romanticism
– or Romantic Painting – originated in
Europe toward the end of the 18th century
as a reaction against the formality and
regimentation of the past and was at its
peak in the approximate period from 1800
to 1850. Some of the artists associated
with this movement are Delacroix (Liberty
Leading the People), Gericault (Raft of
Medusa) and Goya (the Third of May).

Large M001 Sage Gold Elegant Savonnerie 
rug inspired by 17th and 18th century 
classical French design featured in 
Nejad client living room.  
For more information about this rug
Large M001 Sage Gold Elegant Savonnerie
rug inspired by 17th and 18th century
classical French design featured in
Nejad client living room.
For more information about this rug
Large M001 Sage Gold Elegant Savonnerie
rug inspired by 17th and 18th century
classical French design featured in
Nejad client living room.
For more information about this rug

One of the most versatile painters as well
as commercially successful, artists in history,
Sir Peter Paul Rubens masterfully combines
old-style Italian Renaissance with the Italian
Baroque. His heroic canvasses represent all
genres – History and Relgious painting,
Landscapes, Animal painting and of course his
magnificent portraits.

The linear, geometric styles of Serapi,
Heriz, Sultan Abad, Mahal and Caucasian
are wonderful complements to both classic
Renaissance, Romantic, Rococo and Baroque,
History Painting as well as Surrealist,
Abstract and Modern Art.

This remarkable, absolutely gorgeous, 
genuine Persian Antique Kerman room-sized 
area rug creates the perfect, classically 
elegant, backdrop for the monochromatic 
color scheme in this formal dining room.
This remarkable, absolutely gorgeous,
genuine Persian Antique Kerman room-sized
area rug creates the perfect, classically
elegant, backdrop for the monochromatic
color scheme in this formal dining room.

Expressionism was a popular, modern
post-19th century movement that featured
the subjective portrayal of reality –
employing distortion to evoke emotionally
based reactions – in order to create a
desired mood. Some of the well known
artists associated with this style – as well
as Abstract Expressionism – include Pablo
Picasso (1881-1973 Spain), Egon Schiele
(1890-1918 Austria), Willem DeKooning
(1904-1997 USA), Paul Klee (1879-1940 Swiss),
Marc Chagall (1887-1985 Russia), Amedeo
Modigliani (1884-1920 Italy), Edvard
Munch (1863-1944 Norway).

Before Cubism! - The Old Guitarist (1903) 
by Pablo Picasso in what was considered 
his Blue Period (also under the category
Expressionism).
Before Cubism! – The Old Guitarist (1903)
by Pablo Picasso in what was considered
his Blue Period (also under the category
Expressionism).

Perhaps the most influential artist of the
20th century, Pablo Picasso, painted in
his own unique style – later dubbed Cubism.
Although related, the re-assembling of
elements and use of geometric shapes are
what distinguish Cubism from Expressionism.
Other notable Cubists include Georges
Braque (1882-1963), who co-developed this
creative – or re-creative – method with
Picasso.

The prolific French artist, Claude Monet,
is probably the most important and most
influential of the Impressionists. Known
for his paintings of water gardens and 
flowers, Monet's work ranged from 
seascapes to landscapes to genre painting.
The prolific French artist, Claude Monet,
is probably the most important and most
influential of the Impressionists. Known
for his paintings of water gardens and
flowers, Monet’s work ranged from
seascapes to landscapes to genre painting.

Impressionism is one of the most important
and popular movements in art history featuring
many famous artists and is also associated
with the Plein Air – outdoor – painting
technique. It is the style of painting
developed in 18th-century France and is
characterzed by somewhat flattened form
featuring visible brushstrokes, unblended
color and the bare impression of form, but
most-importantly, with an emphasis on the
accurate depiction of natural light. Other
artists in this category include Renoir,
Degas, Corot, Pisarro, Cassatt and Morisot
and to a lesser extent Manet. Esfahan, Agra,
Serapi, Sultan Abad and Kashan might be the
best rug style options for this art genre.

Abstract Expressionist modern art with exceptional Serapi rug
Abstract Expressionist modern art with exceptional Serapi rug

Edouard Manet, though more-often associated
with Realism, is nonetheless considered a
pivotal figure in the Impressionist movement.
One of the most innovative and influential
artists in history, Manet’s work at the time
was cutting-edge and considered controversial
– frequently cited by the Paris Salon for
either violating their rigid stylistic
guidelines or for the inappropriateness of his
subject matter! Manet paved the way for other
Impressionists – Monet, Renoir,
Degas, Morisot, Cassatt, Corot and Pissaro
– to establish their own exhibitions.

Everyone has heard of her, but has anyone 
actually seen her work? Anna Mary Robertson
Everyone has heard of her, but has anyone
actually seen her work? Anna Mary Robertson
“Grandma” Moses was an American Landscape
Painter whose work featured charming and
nostalgic illustrative scenes of American
life. Remarkably, she did not start
painting until she was 77 and looking to
“keep busy and out of mischief” after her
husband passed away.

Naive art is usually defined as visual art
that is created by a person lacking formal
art training. Grandma Moses (1860-1961)
was raised on a farm in upstate New York
where her father encouraged her to draw on
old newsprint. Married at 27, she moved to
a farm in Virginia, where she raised five
children. Her paintings were originally
sold at country fairs, and in 1939,
several of her paintings were purchased by
a collector. Soon after, Hallmark attained
the rights to reproduce her paintings on
greeting cards.

Post Impressionism, Neo Impressionism
and Pointilism are related, late 19th –
early 20th century movements that include
French artists such as Paul Cezanne, Paul
Gauguin, Georges Seurat and Vincent van Gogh.
The difference between Impressionism and
Post Impressionism is the trend toward
abstraction and distortion in the latter,
derivative style.

The soft muted tones of ivory, blues, rose 
and greens of classical Persian Kerman rugs
works beautifully with the classic styles of
oil painting featuring Impressionism,
Romanticism, Landscapes and Still Lifes as 
well as the period furniture seen here.
The soft muted tones of ivory, blues, rose
and greens of classical Persian Kerman rugs
works beautifully with the classic styles of
oil painting featuring Impressionism,
Romanticism, Landscapes and Still Lifes as
well as the period furniture seen here.

Kerman rugs offer an impressive range
of often elaborately-detailed yet unique
designs rendered in harmonious, muted color
schemes – including golds, muted reds (Damask),
indigo, antique ivory, khaki and bluish-grays. These are rugs
that truly justify the use of the term ‘Floor
Art’ or ‘Art for the Floor’. Designs range
from vase, striped, to all-over to a large
medallion format and may feature dense floral
or botanical patterns.

This unique and distinctive Mohtesham 
Kashan rug from Nejad Rugs of Doylestown
is one of the more conservative of Persian 
carpet styles and adheres to a traditional 
format featuring large center medallion 
embellished with stalks of foliage and elegant
floral flourishes as well as the dark rich 
color contrasts of navy, rust and ivory 
reflected in the framed artwork.
This unique and distinctive Mohtesham
Kashan rug from Nejad Rugs of Doylestown
is one of the more conservative of Persian
carpet styles and adheres to a traditional
format featuring large center medallion
embellished with stalks of foliage and elegant
floral flourishes as well as the dark rich
color contrasts of navy, rust and ivory
reflected in the framed artwork.

Over 14 ft high and 9 ft wide - the 
seldom-seen painting The Discovery of America
by Christopher Columbus. Painted in 1958-9 it
is surely a stylistic departure for Dali and 
one that today could raise concerns of 
political incorrectness - especially in America.
Over 14 ft high and 9 ft wide – the
seldom-seen painting The Discovery of America
by Christopher Columbus. Painted in 1958-9 it
is surely a stylistic departure for Dali and
one that today could raise concerns of
political incorrectness – especially in America.

As Picasso is to Cubism – Dali is to
Surrealism. The name Salvador Dali (1904-1989)
is inextricably linked with Surrealism – as
its inventor. Rejecting the rational in art,
Dali instead aimed to channel the unconscious
mind to unlock the power of imagination. Thus
his subjects are full of imagery drawn from
Freudian symbolism and his own extravagent
imaginings – works that invoke a hypnotic,
even hallucinogenic energy.

First definied by British curator Lawrence
Alloway (who invented the term in 1955) to
describe a new form of art – Pop Art became
the dominant movement in early 1960s American
art. Short for popular art – the movement
presented a challenge to traditions of fine
art as it sought to elevate common household
objects – and even consumer products – to the
level of fine art! Notable works of this
genre include Andy Warhol’s depiction of
cultural and commercial icons – subjects such
as silk-screened graphic images of Marilyn
Monroe and Campbell’s Soup Cans as well as Roy
Lichtenstein’s comic book-type
illustrations formally framed as fine art.

The Kiss by late-19th early-20th century  
French Symbolist artist Gustav Klimt. The 
figures merge, bedecked in a dazzling array 
of gilded and highly-structured rectangle 
and rosette shapes - symbolizing the 
masculine and the feminine, male and female.
The Kiss by late-19th early-20th century
French Symbolist artist Gustav Klimt. The
figures merge, bedecked in a dazzling array
of gilded and highly-structured rectangle
and rosette shapes – symbolizing the
masculine and the feminine, male and female.

Symbolist Art ascribes or infers subliminal
meaning – such as love, death or sin as
metaphor – i.e. for woman, animal, hero etc. –
more of a search for the profound in the form
of the mystical, the supernatural, the
spiritual and the representation of truth
rather than adherance to a specific style.
Important members of this movement include
Gustav Klimt (1862-1918), Gustave Moreau
(1826-1898), Odilon Redon (1840-1916) and
Edvard Munch (1863-1944).

Hostory Painting featuring Napoleon's 
Last Stand in France 1814 by Ernest Meissonier.  
Delacroix considered Meissonier the greatest 
living painter in France!
Hostory Painting featuring Napoleon’s
Last Stand in France 1814 by Ernest Meissonier.
Delacroix considered Meissonier the greatest
living painter in France!

The term History Painting was introduced by
the French Royal Academy in the 17th century.
In the hierarchy of art genres, History
Painting – known as the “Grande Genre” –
included classical, religious, mythological,
literary and allegorical themes, occupied the
top position – above portraiture, genre,
landscape and still life painting. French
artist Eugene Delacroix (1798-1863) –
‘Liberty Leading the People’ – was one of the
most vigorous of the Romantic history painters – .
Other exponents of this class were Paul
Delaroche (1797-1856) and Jean Louis Ernest
Meissonier (1815-1891) renowned for his
illustrative historical military paintings
that featured Napoleon.

This charming Silk and Wool round rug is a
perfect focal point for the miniature framed 
set of paintings and sofa that accompany it.
This charming Silk and Wool round rug is a
perfect focal point for the miniature framed
set of paintings and sofa that accompany it.

Washington Crossing the Delaware (Christmas 
Eve-1776) by Emanuel Gottlieb Leutze - 
Painted 75 years after the actual event 
... in Germany!
Washington Crossing the Delaware (Christmas
Eve-1776) by Emanuel Gottlieb Leutze –
Painted 75 years after the actual event
… in Germany!

Classic parlor setting in Doylestown estate 
home in Bucks County PA featuring exceptional furnishings including classic
antique sculpture and large paintings framed in
gold leaf - all design elements effectively
pulled together by the classic room size
antique medallion rug.
Classic parlor setting in Doylestown estate
home in Bucks County PA featuring exceptional furnishings including classic
antique sculpture and large paintings framed in
gold leaf – all design elements effectively
pulled together by the classic room size
antique medallion rug.

Developed particularly in 17th century
Netherlands, Genre art – or Genre Painting –
is the portrayel of events from everyday
life such as domestic, interior, inn, and
street scenes. – whether real or imagined
were, typically, pastoral scenes of peasant
life or drinking in taverns, and tended to be
relatively small in scope. Franz Hals was
renowned for such representations. In England,
Hogarth’s modern moral satires were a
different type of genre.

It was the British artist J M W Turner 
who began to elevate Landscape Painting to 
other genres through the masterpieces he 
produced in the 19th century.
It was the British artist J M W Turner
who began to elevate Landscape Painting to
other genres through the masterpieces he
produced in the 19th century.

The influential J. M. W. Turner (1775-1851),
is known for his expressive colorisations,
imaginative landscapes and turbulent marine
paintings. Before the influence of Turner,
Landscape Painting was ranked below history,
portrait, and genre painting. Artists such as
Van Gogh, Monet, Constable and Corot made
further progress in the genre of Landscape
Painting. Though labelled a Romantic, Turner’s
enigmatic, atmospheric renderings paved the
path to abstraction – i.e. Abstract
Expressionism – and his work foreshadows
later movements such as Impressionism.

The protege of China's most important painter 
Xu Beihong, Lu Kaixiang was the first head of 
the China Art Council under Chairman Mao. 
Lu's artworks, consisting of mostly dramatic
landscape paintings, are on display throughout
China and have been exhibited in the United 
States as well.
The protege of China’s most important painter
Xu Beihong, Lu Kaixiang was the first head of
the China Art Council under Chairman Mao.
Lu’s artworks, consisting of mostly dramatic
landscape paintings, are on display throughout
China and have been exhibited in the United
States as well.

'Dahlias 1876' Berthe Morisot (1841-1895) 
Morisot was an Important Impressionist and 
sister-in-law to Edouard Manet. Impressionism, 
Flower Painting and Still Life Painting are 
all related categories.
‘Dahlias 1876’ Berthe Morisot (1841-1895)
Morisot was an Important Impressionist and
sister-in-law to Edouard Manet. Impressionism,
Flower Painting and Still Life Painting are
all related categories.

Minimalism and Abstract Expressionism are
popular modern art movements represented
by artists Mark Rothco (1903-1970), and
Jackson Pollock (1912-1956) – and others.
Rothco is a leading exponent of the
Abstract Expressionist movement and is known
for his abstract color field paintings which
feature large rectangular swaths of color.
Jackson Pollock is known for his technique
of dripping, splashing and stippling
various-colored pigments onto the canvas –
creating dense multi-layered, improvised
random effects.

The Princesse de Broglie 4 ft x 3 ft portrait 
by Jean August Dominique Ingres (1853) 
Neoclassical, stylized portrait by Ingres 
features, despite the near-photographic 
realism, deliberate yet subtle distortion 
that would influence later painters such as
Picasso.
The Princesse de Broglie 4 ft x 3 ft portrait
by Jean August Dominique Ingres (1853)
Neoclassical, stylized portrait by Ingres
features, despite the near-photographic
realism, deliberate yet subtle distortion
that would influence later painters such as
Picasso.

The 15th century Flemish portraitists Jan
van Eyck (1390-1441), Roger van der Weyden
(1400-1464) and Hans Memling (1433-1494) made
significant progress in the attainment
of a heightened sense of realism. From the
16th century to the present there are numerous
portraits among the masterpieces of European
painting. Da Vinci, Rubens, Van Dyck, Titian,
Gainsborough, Rembrandt and Ingres.
Jean August Dominique Ingres was a staunch
proponent of academic orthodoxy and tradition,
most notably, the Italian Renaissance and, in
particular, Raphael. Ingres is known for his
portraits – both painted and drawn – of a very
fine quality and accurate likeness. These works
included some strategic stylistic distortion
that foreshadow Picasso.

The Mona Lisa - Leonardo da Vinci (1452-1519)
demonstrated how the carefully-managed 
contrast of light and shade (sfumato) could
emulate 3-dimensional reality on a 
2-dimensional surface

Hans Holbein the Younger’s (1497-1543) mastery
of line and ability to achieve uncanny
likenesses commended him – from Germany – to
the English court in London. He portrayed in
both paintings and drawings the portraits of
a considerable segment of Tudor society
including, famously, King Henry VIII himself,
and, perhaps infamously, Anne of Cleves.

As part of his jub-description as official
court painter to Henry VIII, and to assist 
Henry in determening her suitability as 
potential bride, Holbein was dispatched to the 
continent to offer his pictorial report on the
young German Duchess Anne of Cleves. Holbein
returned with something significantly more
than a mere description - his painting of the
Duchess is considered nothing less than a
masterpiece of Portrait Painting.
As part of his jub-description as official
court painter to Henry VIII, and to assist
Henry in determening her suitability as
potential bride, Holbein was dispatched to the
continent to offer his pictorial report on the
young German Duchess Anne of Cleves. Holbein
returned with something significantly more
than a mere description – his painting of the
Duchess is considered nothing less than a
masterpiece of Portrait Painting.

Anne’s tenure as queen, however, was
short-lived and the marriage subsequently
anulled. She thus became known thereafter
as “the King’s Beloved Sister.”
Note: The soon-to-be ex-Queen Consort of
England, Anne of Cleves, manages to escape
with her head still attached while Holbein’s
otherwise well-intended ‘oil and tempera
on parchment’ likeness bears witness to
the likelihood that it may not have been
the most lovely of heads, after all.

The painting 'The Declaration of Independence'
wasn't begun until a full 10 years after the
historically significant event. American
artist John Trumbull was commissioned with the
daunting task of individually tracking down
(and painting) each of over 40 subjects - i.e.
Adams and Franklin - in London, Jefferson - in
Paris etc. etc. - a task taking over (wait for
it) 3 decades to complete.

The painting ‘The Declaration of Independence’
wasn’t begun until a full 10 years after the
historically significant event. American
artist John Trumbull was commissioned with the
daunting task of individually tracking down
(and painting) each of over 40 subjects – i.e.
Adams and Franklin – in London, Jefferson – in
Paris etc. etc. – a task taking over (wait for
it) 3 decades to complete.
Note: During this time (1789) in Paris –
at the start of the French Revolution –
the famed French sculptor Jean Antoine
Houdon completed his impressive marble
portrait bust of Thomas Jefferson.
(If possible, proving the excellence of
Trumbull’s work)

The Declaration of Independence is a
12 ft by 18 ft oil on canvas painting by
American artist John Trumbull depicting
the presentation of the draft of the
Declaration of Independence on June 28,
1776. This ambitious work, which included
47 portraits of the members of the first
Continental Congress, was completed by
1820 and currently hangs in the United
States Capitol Rotunda.

The 17th century was a great age of
portraiture in Europe. Flemish artists Peter
Paul Rubens (1577-1640) and his protege
Anthony Van Dyck (1599-1641) were influenced
by Italian painting – especially the Venetians,
especially portraits, and especially Titian
(1490-1576). Both Rubens and Van Dyck can be
viewed in two distinct aspects – there is the
Baroque painter of the more-subjective
treatment of religious themes vs the
more-objective aproach toward the portrait
commission. The elegance and refinement of
Van Dyck’s art certainly dominated the period
of England’s greatest excellence in the
portrait and inflenced the portraits of Sir
Peter Lely (1618-80) and Sir Godfrey Kneller
(1646-1723).

The 18th century produced an informality
and intimacy that Europe had previously not
known. The portraits done in outdoor settings
painted by Thomas Gainsborough (1727-1788) and
Sir Joshua Reynolds (1723-92) feature the
freshness of the English countryside.
The 19th century, was more varied-less
restricted in style as seen in the romantic
portraits of Sir Thomas Lawrence (1769-1830).

The Hunt Tabriz Rug 12 ft x 15 ft from the 
Nejad Signature Masterpiece Collection M013 
(Ivory - Navy - Emerald) This room size fine 
hand-knotted rug with all-over design features 
stately elegance and provides perfect 
atmosphere to show formal and realistic 
artwork such as Portrait and History Painting.
The Hunt Tabriz Rug 12 ft x 15 ft from the
Nejad Signature Masterpiece Collection M013
(Ivory – Navy – Emerald) This room size fine
hand-knotted rug with all-over design features
stately elegance and provides perfect
atmosphere to show formal and realistic
artwork such as Portrait and History Painting.

Academic Art is the style of painting,
drawing and sculpture produced under the
influence of 18th and 19th Century European
universities – or academies – generally, but
more specifically, it refers to the art and
artists influenced by the standards of the
French Academy des Beaux-Arts, which practiced
under the movements of Neoclassicism and
Romanticism, and the art that followed these
two movements, in the attempt to synthesize
both of their styles – as best reflected by
the paintings of William Adolphe Bouguereau.

Otherwise referred to as “academism” –
or “academicism” – this style of
representational art is both influenced by
and can be definitively traced to the
Italian and northern European Renaissance.
The first academy of art was founded in
Florence in 1563 by the Medici (Cosimo de’
Medici) where students learned the art of
drawing and heard lectures on anatomy.
In 1648 the Academie Royale de Peinture et
de Sculpture was founded in France, and
later became (famously) the Academie des
Beaux-Arts (School of Fine Arts).
A controversy developed among the members that
dominated artistic attitudes for the rest of
the century (and beyond). This battle of styles
was a conflict over whether Peter Paul Rubens
or Nicolas Poussin was a suitable model to
follow. Followers of Poussin, called
Poussinistes, argued that line, because of
its appeal to the intellect, should dominate
art while followers of Rubens, called
Rubenistes, argued that color should dominate
art, because of its appeal to emotion.

Color VS Line features Artists Delacroix (left) 
- representing Romanticism and the use of Color
- VS Ingres (right) - representing 
Neoclassicism and the use of Line - The two 
effectively Squaring off in the ongoing battle
to gain validation and vindication for their
particular viewpoint.
Color VS Line features Artists Delacroix (left)
– representing Romanticism and the use of Color
– VS Ingres (right) – representing
Neoclassicism and the use of Line – The two
effectively Squaring off in the ongoing battle
to gain validation and vindication for their
particular viewpoint.

This debate was revived in the early 19th
century, under the movements of Neoclassicism –
typified by the artwork of Jean Auguste
Dominique Ingres, and Romanticism – typified
by the artwork of Eugene Delacroix. Debates
also occurred over whether it was better to
learn art by looking at nature, or to learn by
looking at the artistic masters of the past.

Portraits of Chopin - by Delacroix, and of 
Liszt - by Ingres.
In practical terms an illustration of the 
'demonstrable differences' between the 
Romantics who championed color and inspired 
by Rubens vs the Neoclassical who were the 
conservators of line and whose hero was 
Raphael.

Since the onset of the Poussiniste-Rubiniste
debate many artists worked between the two
styles and by the 19th century the ideal in
academic art became the synthesis of the line
of Neoclassicism with the color of Romanticism.
One artist after another was claimed by
critics to have achieved such a synthesis.
Prominent academic artist William Adolphe
Bouguereau commented that the trick to
being a good painter is “seeing color and
line as the same thing.”

Vincent Van Gogh was famed for his bold, 
dramatic brushwork of hue-saturated, 
thickly-laid pigment which conveyed a 
sense of vibrancy and movement.
Vincent Van Gogh was famed for his bold,
dramatic brushwork of hue-saturated,
thickly-laid pigment which conveyed a
sense of vibrancy and movement.

Perfect together! Furniture by Molon and 
Rug by Nejad - The ivory field in this 
Nejad classic medallion rug reflects the
color of the chairs while the color of the 
wood in the furniture is reflected in the
medallion and border colors of the rug.
Perfect together! Furniture by Molon and
Rug by Nejad – The ivory field in this
Nejad classic medallion rug reflects the
color of the chairs while the color of the
wood in the furniture is reflected in the
medallion and border colors of the rug.

Towards the end of the 19th century,
academic art had reached it’s height.
Exhibitions were held frequently at the
Paris Salon where thousands of paintings were
displayed in “Salon Style” – hung from just
below eye-level all the way up to the ceiling.
In terms of turnout, these exhibitions were
sensational events – as much a social affair
as an artistic one – that attracted thousands
of visitors. Some of the leading and
commercially successful painters of this
Academic Art world were William Adolphe
Bouguereau (1825-1905), Alexandre Cabanel
(1823-1889) and Jean Leon Gerome (1824-1904).

This interior living room setting achieves
a harmonious, color-coordinated effect as 
the colors featured in the several paintings 
on the wall are reflected in the bright and 
colorful Heriz Oriental Persian rug. Even the 
blonde color of the wood frames is picked up 
in the border color of the rug.
This interior living room setting achieves
a harmonious, color-coordinated effect as
the colors featured in the several paintings
on the wall are reflected in the bright and
colorful Heriz Oriental Persian rug. Even the
blonde color of the wood frames is picked up
in the border color of the rug.

The typical Heriz rug design consists of a
basic geometric pattern and features a
prominent, diamond-shaped medallion – all set
in a vibrant, strongly-contrasting color
scheme ranging from highly-saturated reds and
brilliant greens (often with a blue background
color in the spandrel) to black, navy, ivory
or gold outlining. The linear geometric styles
of Serapi, Heriz, Sultan Abad, Mahal and
Caucasian are wonderful complements to both
classic Renaissance, Rococo and History
Painting – as well as Surrealism, Abstract
Art and Modern Art.

If you are looking to furnish your new
or refurbished home with classic design
oriental rugs – whether a single rug or
several rugs – you can get the best deal
Now and shop a huge selection of thousands
of rugs – in stock! Visit our Doylestown
Showroom at 1 North Main Street at the
corner of Main And State Street in the
center of the Doylestown Historic District
or call 215-348-1255. Visit our website at
www.nejad.com

Antique Persian Ziegler Sultan Abad Rug Circa 1890 in Philadelphia Suburb Stone House

Genuine Persian Antique Ziegler Sultan Abad Rug in Nejad client
Living Room in Philadelphia Suburb Stone House
Genuine Persian Antique Ziegler Sultan Abad Rug in Nejad client Living Room in
Philadelphia Suburb Stone House

This beautiful, investment-quality, genuine Persian antique Ziegler Sultan Abad
oriental carpet circa 1890 prominently displayed in the living room of this
suburban Philadelphia stone home represents the height of Persian carpet weaving
as an art form and the skillful blending of eastern and western design elements,
traditional vs popular, trendy colorations and the artistic with the practical.

Detail of Genuine Persian Antique Ziegler Sultan Abad Rug in 
Philadelphia client Living Room in Philadelphia Suburb Stone House
Detail of Genuine Persian Antique Ziegler Sultan Abad Rug in Philadelphia
client Living Room in Philadelphia Suburb Stone House

The late-19th – early-20th century period represents the transition from the
Second Golden Age of Persian Carpet Weaving to the full-scale production of
commercial rugs for export from Persia (present-day Iran) to the west.
According to the Encyclopedia Iranica the major catalyst for this trend was
both the successful introduction of the Oriental carpet at the world’s great
fairs and major museum exhibitions (i.e. the Vienna World Oriental Carpet
Exhibition of 1891) and the growing international demand directly linked with
the increasing strategic importance of the Middle East to the industrialized
nations.
Detail of Genuine Persian Antique Ziegler Sultan Abad Rug in 
Philadelphia client Living Room in Philadelphia Suburb Stone House
Detail of Genuine Persian Antique Ziegler Sultan Abad Rug in Philadelphia
client Living Room in Philadelphia Suburb Stone House

While an influx of western firms enlisted local carpet producing facilities
for the mass-production of the popular styles of Persian rugs for export to
London and New York, the British-Swiss firm Ziegler & Co had set up offices
(by 1880) in Sultanabad – now Arak – the hub of the major rug-producing area
and from whence the now-famous Ziegler carpet has it’s origins. Those original
rugs – produced by Ziegler & Co. from late-19th to early-20th century –
represent state-of-the-art Persian craftsmanship and innovative design and, as
such, are highly prized by collectors. As none of the carpets produced for
Ziegler and Co. bear logos or inscriptions, factors such as overall quality of
execution and weave, rug-size, knot-type, age and, when applicable,
provenance can determine authenticity. Ziegler antique rugs are typically found
in the 10 ft. X 14 ft. size range with knot-counts usually ranging around 120
KPSI (knots per square inch) and may feature either Turkish or Persian knots.

Map of Persia (Modern-day Iran) showing Arak Sultanabad, Sarouk and Mahallat
Map of Persia (Modern-day Iran) showing Arak Sultanabad, Sarouk and Mahallat

Sultanabad (Arak) is located in the nearby vicinity of the rug-producing towns of
Saruq (Sarouk, Sarough) and Mahallat (Mahal), for which the Sarouk and Mahal
(Ziegler Mahal) rugs, respectively, are named. While the term Sultanabad
(Sultan Abad) has come to distinguish the oldest and highest-quality genuine
Persian Ziegler Mahal carpets, Sultanabad rugs themselves may also be referred
to as “Zieglers”.

Nejad is offering this investment-quality 17 ft. 3 in. x 10 ft. 2 in. 
Antique Ziegler Mahal carpet made in Western Persia circa 1890
Nejad is offering this investment-quality 17 ft. 3 in. x 10 ft. 2 in. Antique Ziegler Mahal
carpet made in Western Persia circa 1890

Ziegler & Co. had not only established a presence by 1883 – the very inception of the
export industry – but was instrumental in shaping how rugs would be produced in Iran
and what rugs would be woven in the Mahal/Sultanabad region for the next 50 years.
The company’s designs were essentially westernized versions of traditional Persian
designs – a synthesis of eastern and western style where traditional Persian color
palettes, designs and sizes were modified to the specifications of Western retailers.
In addition to its workshops in Tabriz and Sultanabad, the company had offices in
Tehran, Isfahan and Shiraz. Finished carpets for delivery were processed at Ziegler’s
facility in Sultanabad, where the rugs were inspected and packaged for shipment to
New York and London.
Nejad Rugs Investment-quality 13 ft. 4 in. x 10 ft. 5 in. Antique Ziegler 
Mahal carpet made in Western Persia circa 1890 - SOLD
Nejad Rugs Investment-quality 13 ft. 4 in. x 10 ft. 5 in. Antique Ziegler
Mahal carpet made in Western Persia circa 1890 – SOLD

The typical Ziegler Mahal carpet – may feature an ornate floral center with corner
medallions on a plain ground, or lightly-colored field with subtly-contrasting overall
design including scrolling vine-work patterns and palmetto-like figures (but not herati
or boteh patterns) – or delicately arranged flower motifs rendered in muted pastel colors
on a darker navy or rust field. Attributes of the ideal Mahal carpet include originality,
artistry and especially, from the interior decorator’s standpoint, both versatility and
compatibility – they compliment the finest interiors and other works of art. Thus they
are considered to be among the finest 19th/early 20th-century antique rugs due to both
their long-term investment and unique aesthetic value.
This spectacular 9 ft. 2 in. x 12 ft. 5 in. Persian Antique Ziegler Sultanabad 
carpet #987935 is currently being offered by Nejad Rugs
This spectacular 9 ft. 2 in. x 12 ft. 5 in. Persian Antique Ziegler Sultanabad
carpet #987935 is currently being offered by Nejad Rugs

What continues to make Ziegler Sultanabad and Mahal rugs a favorite with leading
high-end interior designers is the uniqueness of the design and colors. As seen
in Architectural Digest and Veranda in featured estates, the large-scale design
elements and rich color palettes used in both formal and casual settings create
an informal yet luxurious and timeless decor. Designers also favor Ziegler Sultan
Abad and Mahal antique rugs because they beautifully complement rooms featuring
upscale, high level art by holding their own without competing with the collector’s
paintings.
A large 21 ft. 9 in. x 14 ft. 6 in. Ziegler Mahal carpet, Sultanabad district, West Persia, 
circa 1890. Christie's, London (Oct. 2017) 
Art of the Islamic and Indian Worlds Including Oriental Rugs and Carpets
A large 21 ft. 9 in. x 14 ft. 6 in. Ziegler Mahal carpet, Sultanabad district, West Persia,
circa 1890. Christie’s, London (Oct. 2017)
Art of the Islamic and Indian Worlds Including Oriental Rugs and Carpets

Today, due to short supply and corresponding increased demand, the best Mahal and
Sultanabad rugs have become quite hard to find in the current market and, hence, a
genuine Ziegler carpet, especially a larger sized piece can fetch a premium price at
auction. Additionally, the Ziegler Mahal rug design has proved to be such an enduring
success that it is still copied by many reproduction carpet manufacturers today. That
both antique-style as well as modern-design carpets are being produced (esp. in India
and Pakistan) and also marketed and sold under the name ‘Ziegler’ constitutes a
consumer “heads-up”. Although referred to as “Ziegler Carpets” (whether spelled
‘Zeigler’ or ‘Ziegler’), these rugs, of course, are neither genuine antique rugs nor
affiliated with the long since disbanded Sultanabad-based carpet firm Ziegler & Co.
in any way whatsoever. Buyer beware!

See more Genuine Persian Antique Rugs

Visit Nejad Rugs Website

Visit Nejad Rugs Doylestown Showroom at 1 North Main Street to view an
impressive collection of genuine Persian antique rugs
or call 215-348-2355

Why Oriental Rugs Are Such A Good Investment

Unique One of a Kind 10 ft. X 13 ft. Heirloom Kashan 
Dabir Genuine Antique Persian Rug c. 1920 Nejad Rugs - Doylestown
Unique One of a Kind 10 ft. X 13 ft. Heirloom Kashan Dabir Genuine Antique Persian Rug c. 1920 Nejad Rugs – Doylestown

Like their famous counterparts in western art history such as Italian master Titian,
Flemish Master Rubens and Dutch master Rembrandt, the history of Persian carpet
making boasts its own list of renowned old masters such as Mohteshan (kashan),
Habibian (Nain), Jamshidi (Qom) and Haji Jalili (Tabriz), who, through their
innovative genius and creativity, elevated the craft of oriental rug weaving to
that of a bona-fide art form – thus insuring the reputation of the Persian rug as
the finest in the world.

Silk Persian Esfahan Rug - Nejad Rugs - 
Designers, Manufacturers & Importers, Doylestown PA
Silk Persian Esfahan Rug – Nejad Rugs – Designers, Manufacturers & Importers, Doylestown PA

Steeped in tradition and history, the antique Persian rug has achieved a revitalized
status as a desirable investment because they have not only weathered the storm of
fluctuating markets and, as an investment commodity, have withstood the test of time.
In addition to their appeal as investments, antique rugs remain what they have
traditionally been, objects of art that beautify and embellish the home and improve
the overall quality of life.

French Aubusson Tapestry c. 1900  (after the painting La Musette by Francois Boucher)
French Aubusson Tapestry c. 1900 (after the painting La Musette by Francois Boucher)

Unlike modern and mass-produced or machine-made rugs, a quality Persian rug will
increase in value as it ages. The current market reflects a trend markedly favorable
to the seller whereas the estimated value of a rug at auction can be greatly
exceeded – doubled tripled or more – by the actual sale price. Of course, not all
Persian rugs have such windfall potential for the seller but a fine Persian rug –
especially a 1-of-a-kind or particularly rare piece – typically increases in
value over time.

This 16th century Persian Kerman Sickle-Leaf Vase Carpet
sol for over 3X the estimated value - Sotheby's, New York
This 16th century Persian Kerman Sickle-Leaf Vase Carpet sold for over 3X the
estimated value – Sotheby’s, New York

In determining the investment value of an oriental rug some of the most desirable
and sought-after qualities to be considered are color – Is the color vibrant
yet harmonious? Some of the exceptional quality Persian rugs have a full color
palette of up to 30 colors. Pattern – Is the overall design fluid, balanced,
curvelinear? The innovation of the Persian knot allowed for more finely detailed,
gradual transitions in the pattern. Originality – Is the rug unique or rare?
Quality 1-of-a-kind rugs, especially older ones, have certainly increased in value
and are desirable as an investment commodity. Age – How old is the rug? The most
valuable antique Persian rugs were woven during the late-19th to early 20th
century in the period before commercial production known as the 2nd Golden Age of
Persian Weaving. Authenticity – Is the rug a genuine Persian rug? Persian rugs are
often imitated but very high quality Persian rugs are usually only 3 – 6 mm in
thickness and always include fringes; additionally, some carpets are signed and/or
labelled. Quality – some of the measurables include overall quality of the wool,
the dyes and craftsmanship and especially the fineness of the weave. A fine quality
wool or silk Persian carpet may feature a knot density of 400 KPSI or more with
often over a million knots.
www.nejad.com/2022/INVESTMENT/Silk-Isfahan.png
7 ft. 7 in. X 5 ft. 7 in. Silk Isfahan Rug 
16th Century Safavid Dynasty  $4,450,500 - Christie's
7 ft. 7 in. X 5 ft. 7 in. Silk Isfahan Rug 16th Century Safavid Dynasty – Christie’s

Advantages of Owning a Persian Oriental Rug

Beauty – Aesthetic Value of a Textile that is truly a Work Of Art
(Adding color, texture and cohesive design to any interior –

Style – Always in style – Enhances room & furniture, Adds Color and
Helps to Organize Space (Ties Together Interior Design Elements)

Comfort – Oriental Rugs are an upgrade to overall quality of life
and should be on any Home Improvement list – Besides visual appeal
Oriental rugs can soften and cushion steps

Quality – Craftsmanship – 100% Made By Hand – Hand-woven using Tradional
Methods (Hand Knotted by expert weavers using centuries old technology)

100% Natural – Made With Organic Fiber and Materials environmentally
and eco=friendly – made of all-natural wool fibers that contain a bacteria-resistant
fatty acid

Longevity – Quality Construction and Materials insure Long Life
Expectancy – Many rugs last over 100 years in excellent condition

Resale Value – a good investment – Retains its value and increases
in value with age – When Properly Maintained an Oriental rug offers a
Good Return On Investment

Safety – Sound Absorbent – Dampens Echo (especially on Stairwells)
Staircase Rug Runners improve mobility and visual access and clarity
for people and pets – Flame resistant

Heirloom – Can Stay in Family for Generations while increasing in
value over time

Insulation – Helps to Lower Heating Costs (Especially with larger
room-size wool rugs)
11 ft. X 5 ft. Mid-17th Century Kirman 'Vase' Carpet $9.5M - Christie's, London
11 ft. X 5 ft. Mid-17th Century Kirman ‘Vase’ Carpet $9.5M – Christie’s, London

'Polonaise' Isfahan Silk & 'Polonaise' Isfahan Silk & Metal Thread Carpet - 17th Century - Christie'sMetal Thread Carpet - 17th Century - Christie's
‘Polonaise’ Isfahan Silk & Metal Thread Carpet – 17th Century – Christie’s

“… the weavers of Kirman in the 17th century are considered the most inventive and
influential in the history of the Persian carpet.” – Christie’s